Sara Makin on How She Built a Large Online Group Practice | GP 83

Image of Sara Makin. On this therapist podcast, Sara Makin talks about how she built a large online group practice.

Are you thinking of starting or moving your group practice online? What is the best way to communicate with your clinician team online? How can you live out your company’s mission virtually?

In this podcast episode, Alison Pidgeon speaks with Sara Makin about how she built a large online group practice.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

How would you like to fall into cash this month? Every year, my friends over at Brighter Vision kick off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.

For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main theme – helping you grow your practice and make more money.

Plus, in celebration of the 5th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49/month for your whole first year plus no setup fees – that’s a savings of over $200!

For more information and to take advantage of this great offer, head on over to

Meet Sara Makin

A photof Sara Makin is captured on the Grow A Group Practice Podcast. Sara Makin speaks with Alison Pidgeon about how she built a large online group practice.

Sara Makin is the founder & CEO of Makin Wellness, Pennsylvania’s #1 Rated Online Therapy Platform.

Under her leadership, Makin Wellness has established a proven track record of successfully shaping the mental health market & driving mental health transformation by executing on their mission of helping millions of people heal & become happy again.

Her successful career in mental health care began at Duquesne University, where she still serves on the Alumni Advisory Board.

She holds a Bachelor of Arts from La Roche College & a Master’s of Science in Education in Clinical Mental Health Counseling from Duquesne University. Sara will be attending Harvard University this summer to study Innovation & Entrepreneurship.

Visit her website. Connect on Instagram, Facebook, LinkedIn, and Twitter. Subscribe to her YouTube channel. Listen to her podcast.

Claim a free copy 101 coping skills sheet on our website at! Email Sara at 

In This Podcast

  • Communicating with the team online
  • Live out the mission
  • Sara’s advice to group practice owners

Communicating with the team online

The way that you lead a team remotely is very different from how you would lead a team in person. (Sara Makin)

  • Because the staff cannot read your body cues online it is extremely important to therefore communicate your needs and wants effectively and clearly.

Even things that you consider are a given still need to be communicated and reiterated clearly, such as making sure that the team is engaging and communicating this one another so that the clinicians do not feel isolated or scattered.

Consider sending out an email or two each month that talk about:

  • Some of the things that the clinicians have been doing,
  • Team successes,
  • Posts and information to inspire the team,
  • Recognizing team members and providers for completing excellent work,
  • Reminding the team of the company’s mission, values, and vision.

When we see someone on our team do something that exhibits [one of our] values, we do give them a shoutout and we do let them know that it has been acknowledged and that we do notice [their work]. (Sara Makin)

Live out the mission

The businesses that will be the most successful in the future are the ones that live out their mission to express and embody their authenticity.

Both employees and clients appreciate companies that embody their core values, that are aligned with their principles, and exhibit integrity because they incorporate their principles into how they go about doing their work.

Your company will enjoy a higher buy-in from clients and an increased retention rate with their employees when they ensure to make progress towards their mission.

  • Treat your employees and clients in a way that lives out your company’s values,
  • Incorporate your values into your procedural systems.

Sara’s advice to group practice owners

Have someone who is a bookkeeper do your books, and become financially literate in business, and learn to read law statements and business reports. Make sure that you review your financial and business reports monthly.

You want to know where your numbers are throughout the year so that when you need to pay taxes, you understand and know how much, and so that you can have an idea about your expected income so that you can invest in and grow your business.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Alison Pidgeon, Group Practice Owner

An image of Alison Pidgeon is displayed. She is a successful group practice owner and offers private practice consultation for private practice owners to assist in how to grow a group practice. She is the host of Grow A Group Practice Podcast and one of the founders of Group Practice Boss.Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.

Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Transformation From A Private Practice To Group Practice

In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.

Visit Alison’s website, listen to her podcast, or consult with Alison. Email Alison at

Thanks For Listening!

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