What are some ways to effectively market group therapy? How can practices help their clients overcome anxieties about joining group therapy? What goes into structuring the layout of group therapy sessions?
In this podcast episode, Alison Pidgeon speaks with Shannon Heers about How to Incorporate Group Therapy in Your Practice.
Meet Shannon Heers
Shannon Heers is a licensed therapist, clinical supervisor, blogger, and owner of the group practice Catalyss Counseling, located in the Denver-metro area of Colorado. Shannon is passionate about working with professionals, parents, and postpartum moms to manage stress, tame anxiety, and process grief.
Connect with Shannon on LinkedIn.
In This Podcast
- Marketing for group therapy
- Common objections to group therapy
- Figuring out group logistics
Marketing for group therapy
Some of the things that we do for group marketing is we … look at marketing [group therapy] as different than from marketing individual services. We separate groups from individuals. (Shannon Heers)
Group therapy is completely different from individual therapy. Market them in different ways.
On the website consider having separate pages; one for individual and one for the group.
We have a specialty page for each one of our different groups, and that really helps identify and list what our groups are, who they’re for, and how they will help people. (Shannon Heers)
Drive traffic to these separate pages via other media streams, such as:
- Writing about these groups in blogs
- Discussing them in newsletters
- Publishing blogs about the efficiency of group therapy
Print different flyers for each group and drop them off at various doctors’ offices or places where your ideal client may be spending their time.
Common objections to group therapy
Most people have anxiety about going to group therapy and discussing their problems in a room with others.
The best way to help clients overcome this fear is to provide them with good information. That way they feel better equipped to understand what it is, and how it can help them.
What really helps with the anxiety is linking back to how group therapy … is going to help them meet their treatment goals. (Shannon Heers)
For some issues that people struggle with, such as building relationships with other people, group therapy is one of the better options of therapy that clients can partake in.
What is also integral to offering successful group therapy in your practice is that you get your therapists on board with facilitating it. This will help you to fill your group sessions.
Figuring out group logistics
Group therapy is multifaceted and can look different. You can structure the group therapy that your practice offers in many ways. It depends on your and your therapist’s personal preferences.
Groups can be:
- One hour-long, or more, or less
- Be open or closed
- Specific to a certain topic
Structure your group depending on the capacity and desires of your practice.
Group therapy topics:
- Grief support
- Post-partum depression
- Mens’ support groups
- Women’s support groups
- Anxiety and depression support groups for young adults
Useful links mentioned in this episode:
- Visit the Catalyss Counselling website
- Connect with Catalyss Counselling on Facebook and Instagram
- Read their blog and schedule a free 20-minute phone appointment
- Connect with Shannon on LinkedIn
Carrie Haynes with Art of Groups www.artofgroups.com– Training on how to set up group processes within your practice– Clinical training on how to lead/facilitate therapy, process, and support groups
Katie Keates May with Become a Group Guru www.becomeagroupguru.com– Training on marketing groups through social media, your website, with other therapists, and with referral sources
Check out these additional resources:
- Should I Open Multiple Locations? | GP 89
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- Email Alison: firstname.lastname@example.org
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Consult With Alison
- Alison Pidgeon on Therapy for Your Money Podcast
- Practice of the Practice Network
Meet Alison Pidgeon, Group Practice Owner
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
Transformation From A Private Practice To Group Practice
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Thanks For Listening!
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