Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on whether or not you should have professional testimonials on your website.
What do you think about professional testimonials on your website? I have authors willing to write for me on my site.
I think that’s fine on your site, but I would much rather have them do a Google review. A Google review is going to be the best use of that recommendation. And then, you can obviously always use that on your site as well. I think people, when they get to your site, they want to connect with you. If there are other therapists or specialists that want to give you a thumbs-up, that’s fine. But I would probably prefer a Google review and, depending on what their level of fame is, even a video saying, “Jennifer is an amazing therapist. I’ve worked with her in this capacity. I can’t recommend her highly enough for this type of person.”
And, you really want those recommendations to follow that same format of who your ideal client is. So, make sure that person is talking about women that cut, or men that are workaholics, or whatever your specialty is. And then, make sure they say, “I’ve really seen transitions in the people I’ve sent to her that, by the time they’re done, they have a plan they’re on therapy quick and it’s one of the best return on investments of their time and money”.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .