Should I Specialize? Starting a Practice | PoP 262

Should I specialize?

In this episode, Joe Sanok speaks about whether or not to specialize when starting a private practice.

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Confused by all the advice on starting a private practice? I’d love to help. I put together a checklist of the top 28 things to do to launch a private practice.

In This Podcast


If you are in private practice and are under the $60 000 mark, this podcast series is for you! Joe is going back to the basics and running through the various phases involved in setting up a practice that is going to thrive! In this episode, Joe speaks about whether or not to specialize when starting a private practice.

Reasons To Specialize

When you’re dealing with a specialist, it saves time and improves your experience. This is only part of the reason why it’s important that you specialize.

“Our brain is constantly looking for the fastest solution.”

Having a speciality help your clients feel more confident that they will find a solution in you. It also helps you network better.

Figuring Out Your Specialty

When you were in Grad School, who were the populations that you were naturally drawn to?

Sketch out your ideal client:

  • Age
  • Name
  • Image – someone that looks like them
  • Connections – who do they vent to?
  • What do they want to get out of counseling?

Useful Links:

Meet Joe Sanok

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.




Thanks For Listening!

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