Start with Lifestyle, Then Build Your Business | Monthly Income Report Aug 2018

Start with Lifestyle, Then Build Your Business | Monthly Income Report Aug 2018

August is the landing of summer. My kids didn’t go back until early September, so we tried have as much summer fun as possible. Here are some August highlights:

  • Time at the beach
  • Meeting Kathryn Zug from Practice Solutions for the first time
  • Being told by my cancer doctor that I don’t need to come back!!!

How to Get to the Next Level of Private Practice

In trying to make money in private practice you have to know what stage you are in, are you:

Private Practice Videos and Highlights from August

Top Private Practice Stories

Ways to keep focused when starting a private practice

Ways to Keep Focused When Starting a Private Practice

You did it! You finally took the plunge and started your own private practice. Now what? How do you keep focused when starting a private practice? As I started my research I realized there was so much more to consider then just finding an office space and opening the doors.  So as I started to plan for my practice, I felt like I was being pulled in 20 different directions.  One of the first resources I found in my search was Joe Sanok’s 28 step checklist to start a practice.  This checklist opened my eyes to what was involved.  Even with a checklist, it’s easy to feel like you have lost your mind when planning for your practice.

How to Schedule Your Day

I start with scheduling my week. So, I look at what does my week need to look like, based on the goals that I have for the practice. So if I know that I need to be hiring someone, or if I know I need to get some blogging done, I look ahead and I say, ‘How am I going make sure that it gets done over the next month?’ If I know every blog post takes me an hour to write, I’ll put that in my schedule ahead of time.

Marketing Strategies: ‘At’ Versus ‘With’ Marketing

‘At’ marketing is where a marketing company, a business or some sort of entity is pushing their marketing at people whether or not they want it. This is what traditional marketing is like – if we think about it it’s intrusive and it doesn’t feel good. I don’t need to know about that new soda pop because I don’t drink soda pop.

‘With’ marketing is completely different, that’s joining your client exactly where they’re at. You’re joining them, you’re with them, you’re on their side. You’re producing content and you’re producing products that are actually helping them live a better quality of life.

Private Practice Podcasts

Gordon Brewer Interviews Joe Sanok On Running A Business

Gordon Brewer Interviews Joe Sanok On Running A Business I PoP 317

In this reverse podcast Gordon Brewer speaks to Joe Sanok about his private practice journey and the steps he took to level up to a group practice, consultancy, blogging and doing podcasts.

Perry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private PracticePerry Rosenbloom Asks Joe Sanok Some Difficult Questions About Running A Private Practice I PoP 318

In this reverse podcast Perry Rosenbloom asks Joe Sanok some difficult questions about running a private practice, Joe reveals some techniques and tactics he has not spoken about anywhere else.

Dr. Richard Shuster Was In A Car Accident And Everything Changed

Dr. Richard Shuster Was In A Car Accident And Everything Changed | PoP 319

In this podcast Joe Sanok speaks with Dr. Richard Shuster about how a near death experience after being involved in a car accident in 2001 has changed his outlook on life. Things had dramatically shifted for him and he found himself unfulfilled in his role and was extremely unhappy. Wishing to make a more meaningful contribution to society (but not knowing how), he resigned from his position to seek more altruistic work.

Darrell Darnell Started A Podcast And Then Everything Changed

Darrell Darnell Started A Podcast And Then Everything Changed | PoP 320

Darrell Darnell speaks about how his love for podcasting started and he shares some useful tips which is helpful for someone who already has a podcast or anyone wanting to start a podcast!


Where To Invest Your Time And Money To Get The Best ROI

Where To Invest Your Time And Money To Get The Best ROI | PoP 321

In this podcast Joe Sanok speaks about where you can get a great ROI for your time and your money based on all the advice and resources Practice of the Practice has to offer.

Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2018 Private Practice Income

2017 Private Practice Income: $456,983.53

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

August 2018

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $858.45

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $7,372

Private Practice Paperwork Packet: $995

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $0

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


Podcast Sponsorship: $12,972.54

Hiring out my virtual assistant: 2,406.97

Practice of the Practice Consultants: $3,896.49

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $11,349

Million Dollar Practice Mastermind: This is a mastermind group lead by Kasey Compton and myself. To apply and read more click here. $2,619

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $0

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $243.15

Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice.  $7,570.79

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $50.40

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $750

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $27.71

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $4.21

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $52.35

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $660

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $400

Psychology Today: It’s a great way to build your practice. $0

Harris Group: Accountant for therapists $0

Practice Solutions: The best billing company for your private practice. $1,038.28

Gross Total: $54,209.33

Private Practice Expenses

1099 Counselors: $4,900

Slow Down School: $977.61

Rent and Utilities: $2,200

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $110

MeetEdgar: $49

Grasshopper: $81

Practice of the Practice Profit Sharing: $0

Upwork: $57.54

Aweber: $149

Teachable: $39

Google Suite: $52.73

Libsyn: $35

Zoom: $154.99

Dropbox: $99

Jamendo: $49

Virtual Assistants: $510+2,035.25+$2,533 514.99

Drinks for the Office: $75 (see my blog post about should I offer drinks in my private practice)

Shipt: $12

Moo: $76.89

IT Support and Hosting: $95

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $174

Other Consultants: $3,647.40

TOTAL EXPENSES: $19,230.76

Monthly Income Totals

Gross Income: $54,209.33 –  Expenses: $19230.76 =  Total Net: +$34,978.57


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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