Starting a side-gig counseling practice | POP Bonus

On this therapist podcast, Joe Sanok talks about starting a side gig

Do you want to expand your streams of income? Have you been dabbling in starting a side hustle? How can you set up a side-gig counseling practice to help you create the lifestyle you want?

In this podcast episode, Joe Sanok speaks about how to start a side-gig counseling practice.

Podcast Sponsor: Gusto

An image of Gusto is featured as the sponsor on the Practice of the Practice, a podcast for therapists. Gusto automatically files and pays your taxes, it’s super easy to use, and you can add benefits and HR support to help take care of your team and keep your business safe.

I’d like to take a moment to talk about the work Gusto is doing for businesses around the country. Gusto’s modern HR platform makes it easy to hire, pay, manage, and support your employees — all in one system of record. And with all the applications you’re jumping between each day, keeping everything in one place is a gamechanger. Gusto offers full-service payroll, comprehensive benefits, hiring and onboarding tools, and so much more to keep your team on track — even if you’re remote.

Head to gusto.com/joe for 3 months free.

In This Podcast

  • Educate yourself to position yourself
  • Take risks
  • What is the objective?
  • Build your network

Educate yourself to position yourself

Educate yourself. Figure out [the] gaps in your knowledge’, figure out your triggers, the money mindset you inherited from your family of origin? (Joe Sanok)

Spend some time figuring out where you are in relation to where you want to be.

What do you need to do to get there? What skills do you need to learn, which mindsets do you need to shift, and which connections do you need to make to get your side hustle moving?

Take risks

In the beginning, while you are figuring things out, take risks. Try new things to see what works and then change what does not work.

Take risks in:

  • Your hourly rate
  • Whether you will take difficult insurances or not
  • Being hyper-niched

Test it out to see if this is even something that [you] want to do, so you can do those things without fully jumping in. (Joe Sanok)

What is the objective?

What it is that you want to do? Who are you trying to help? Complete a basic business avatar and client profile to help you figure out which direction you are moving in.

  • What age is your ideal client?
  • What is their life generally like?
  • What sorts of things are they thinking through and worried about?
  • What are they Googling at night?

Once you have an idea about who your ideal clients are and what you are helping them with, consider:

  • Filing your business
  • Getting a bank account
  • Creating a website
  • Taking out liability insurance

Build your network

Find people who can refer clients to you.

Connect with other clinicians whose niches are outside of yours so that you can refer clients to one another.

Create your business in the way that you desire it to be.

Books mentioned in this episode:

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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