Strengthen Your Business: Leverage Company Culture As Your Competitive Edge | POP 721

On this therapist podcast, Ashley Mielke talks about Strengthen Your Business: Leverage Company Culture As Your Competitive Edge

Can you leverage the company culture as a competitive edge? How do you create a psychologically safe environment for your staff? Why must you invest in one-on-one relationships?

In this podcast takeover episode, Ashley Mielke speaks about strengthening your business by leveraging company culture as your competitive edge.

Podcast Sponsor: Heard

An image of the Practice of the Practice podcast sponsor, Heard, is captured. Heard offers affordable bookkeeping services, personalized financial reporting, and tax assistance.

As a therapist, you’re probably too preoccupied with your caseload to want to think about bookkeeping or tax filing. Heard can help you out with that. Heard is a bookkeeping and tax platform built specifically for therapists in private practice that helps you track and improve your practice’s financial health. Regardless of whether you’re a seasoned clinician or are in the first year of your practice, Heard will help you to identify areas for growth and streamline best financial practices for your business.

When you sign up with Heard, you’ll work directly with financial specialists to track your income and expenses, file taxes online, and grow your business. You’ll also receive financial insights such as profit and loss statements and personalized monthly reports. You can say goodbye to poring over spreadsheets and guessing your tax deductions or quarterly payments; focus on your clients, and Heard will take care of the rest.

Plans begin at $149 per month and can easily be tailored to fit your business’ financial needs. Sign up now at

Meet Ashley Mielke

A photo of Ashley Mielke is captured. She is a Registered Psychologist, Founder and CEO of a large group private practice in Alberta, Canada called The Grief and Trauma Healing Centre Inc. She is featured on the Practice of the Practice, a therapist podcast.

Ashley Mielke is a Registered Psychologist, Founder and CEO of a large group private practice in Alberta, Canada called The Grief and Trauma Healing Centre Inc. She is passionate about supporting heart-centered practice owners in starting, growing, and scaling their businesses.

Ashley was called to start her company after the tragic death of her father by suicide in 2010. It was the purpose she found through her healing that inspired the ‘WHY’ that drives her 7-figure company today. It brings Ashley great joy to support other heart-centered leaders in building successful practices that are aligned with both their business goals and their deepest calling.

Visit The Grief and Trauma Healing Centre and connect with them on Facebook, Instagram, and LinkedIn.

Connect with Ashley Mielke on Instagram and LinkedIn.

Check out and fill in The Grief and Trauma Healing Centre’s Questionnaire

In This Podcast

  • How culture strengthens the foundations of your business
  • Invest in one-on-one relationships
  • Cultivate a psychologically safe environment
  • Celebrate your staff
  • Connect your people to a cause greater than themselves
  • See your staff as people first

How culture strengthens the foundations of your business

The foundation of your business is made up of people, and if you want to strengthen your business’s foundation, look at:

1 – Client healing and recovery

2 – Taking care of your therapists

3 – The company’s growth and profitability

Business is about people, and without the people, there would be no business, and that’s why [culture] is so important. (Ashley Mielke)

The company consists of and runs on the relationships between people, and the relationships between people are another way of explaining culture because the culture of your business is the foundation of your business.

Invest in one-on-one relationships

It is vital to prioritize getting to know your staff. What motivates them, what inspires them, and what is important to them?

Build relationships from a secure attachment style, where they are founded on trust, authenticity, and belonging.

[Make] it known as much as possible that your people matter to you, and that you care about them. This will not only fuel their human need to belong, but will also inspire them to show up and pour themselves fully and wholeheartedly into their work. (Ashley Mielke)

By instilling this feeling in your employees, you automatically boost the success of your business because when your staff are happy and well taken care of then retention improves, loyalty improves, and it creates commitment to the team and the bigger vision.

Cultivate a psychologically safe environment

To create a psychologically safe environment means to cultivate a space where it is safe to:

  • make a mistake
  • take risks
  • ask for help
  • challenge the status quo
  • to be a human being

You can take steps to create a psychologically safe environment by going first.

What do I mean by that? As the leader, [you] set the emotional tone for [your] company and for the environment in terms of what is acceptable and how you show up. (Ashley Mielke)

This is your responsibility as the leader and the instigator of creating the business that you want.

Celebrate your staff

Delight in your people, and express gratitude for both large and small wins and acts of service.

  • Leave them a note on their desk
  • Send them a friendly text message or voice note about how much they mean to you and your company
  • Leave them a small gift or card on their desk

Be specific about what you want to acknowledge that they have recently done and done well.

Connect your people to a cause greater than themselves

Be clear on your company’s values, mission, and vision, as well as the standards that you have for anybody that joins your team.

Whoever we hire, we ensure that they’re not only a clinical fit for the team, but [that] they are a culture fit as well, and that they are a reflection of who we are at the core of [our practice]. (Ashley Mielke)

Establish your values, mission, and vision to attract the right clinicians to your practice, which in turn helps the business as a whole to connect to and work together towards the same cause.

See your staff as people first

No matter what job title they have, remember that they are people first.

This is where it is important to develop emotional intelligence in the company because you need to be responsive to the emotional needs of your staff.

What are they going through in their personal lives outside of work? Can you practice compassion and generosity towards your people?

Books mentioned in this episode:

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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