What is the difference between your brand and your logo? Why is it important to develop your brand first before marketing? Are there ways you can gain clarity to improve your work methodology?
In this podcast episode, Sam Carvalho speaks with Suzanne Tulien about why branding is a set of perceptions.
While there may still be a lot of uncertainty about what this year will have in store, there’s one thing we know for sure – your services as a therapist have never been more essential, making it the perfect time to ensure that your private practice website attracts your best-fit clients and gets them to call you.
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From now, until the end of the month, they’re completely waiving all setup fees and only charging $39/month for your entire first year of a new website! Head on over to brightervision.com/joe to learn more.
Meet Suzanne Tulien
As a Brand Clarity Expert, author, and international speaker, and owner of Brand Ascension as well as award-winning graphic designer, certified trainer, and certified in accelerated learning methodologies. She served as former President of the Pikes Peak Advertising Federation and served as Vice President of Middle Market Entrepreneurs Group of Colorado Springs.
In This Podcast
- What is a personal brand and why is it important to a solopreneur?
- How does the personal branding process differ from a marketing function?
- Advice to private practice owners
What is a personal brand and why is it important to a solopreneur?
Your logo is not your brand, your logo is a visual icon that represents your brand, so the question is; what is your logo representing?
That’s where I come in and I help the client really flesh out, or I should say, assign meaning to what that visual symbol actually stands for. All a personal brand is, or even a brand, is really just a set of perceptions, and if we can, as business owners define that set of perceptions, then all of a sudden we’re in the driver’s seat. (Suzanne Tulien)
Once you have outlined your set of perceptions, you can get to the real work which is building a culture within your staff around these outlines, design the workflow environment, the customer-treatment process, and what the brand actually stands for.
Clarity is the basis for action, therefore having clarity on your brand filters into clarity and methodology of work.
How does the personal branding process differ from a marketing function?
Marketing and branding are two separate functions, and the distinction lies in the fact that you market, advertise, a brand. You are putting information out there into the marketplace about the brand.
Therefore, it is important to know what your brand is before you market it, otherwise, you could be going in circles. When you become clear on your brand, you gain authenticity and a voice about what it is that you are doing, and what services you are providing, which cuts through the clutter in marketing that is not specialized.
Advice to private practice owners
Everyone can get conscious, strategic and in the driver’s seat of their brand’s value position and it starts from the inside out. When they do this, they stop being a commodity and they begin to create real competitive advantage and can realize how unique they really are.
- How to Choose Colors and Fonts to Match Your Branding | MP 46
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Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
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