Websites 101: linking hosting, domain, and wordpress
Updated March 2013 The more that I talk with counselors, the more I see that they are scared of setting up their own websites….
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Selecting a counseling private practice name
How to name a counseling private practice What’s in a name? EVERYTHING! The name of your practice should be something that reflects who you…
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A Step-by-Step Guide to “Dinner and a Counseling Session”
If you are not familiar with the”Dinner and a Counseling Session” service that I offered starting in May, you can check out the site…
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Helicopter Parents Gone Wild
A “helicopter parent” is a parent who hovers over their child, waiting to catch them before they skin their knee. “Helicopter Parents” schedule, plan,…
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You Marketing You
I didn’t realize how much was involved with marketing until I really got into private practice, and I am still learning. As much as…
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Mental Wellness: More than beauty rest
Originally appeared in the Record Eagle, June 16, 2012 available at: http://record-eagle.com/bodysoul/x1350020161/Mental-Wellness-More-than-beauty-rest/print My grandma had a sleep mask. You know the kind that blocks out light?…
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How I almost lost 5,000 customers
I became more active on counseling private practice discussions on LinkedIn a few months ago. In Pat Flynn’s e-newsletter (Smart Passive Income) he had…
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E-book is now on Amazon!
Joseph Sanok’s new e-book! Practice of the Practice | A Start-up Guide to Launching a Counseling Private Practice A straight-forward guide to making private…
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How to get referrals from doctors
I have received so many questions from counselors in private practice about how to market to doctors. I decided that rather than email…
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When do you need a practice consultant?
For most counselors, a practice consultant is a waste of time and money. It is really important to know yourself well enough to ask…
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Part-time practice with a Full-Time Job | Four Tips
I have had a part-time counseling private practice since 2007. This was while maintaining a full-time job. My situation was such where my wife…
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The case against a business plan
I was recently asked by a reader, “What software did you use for your business plan? Do you have one?” I also just had…
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Is “real time” counseling dead?
I had a Practice of the Practice reader email me this: It has finally just hit me that since it is just ME sitting…
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Questions from Readers about Marketing
Here are some marketing questions I have received from Practice of the Practice folks How did you get on Radio? For me it was…
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How I Got On The Front Page of Google in 6 weeks
How did I get on the front page of Google for the terms “counseling” and “Traverse City”? I often get this question. People will…
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Private Practice: What Does It Take To Be Successful? A Business Paradigm
Being a well-trained and ethical counselor is the foundation for being successful in private practice. While competence is essential, you also need to…
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The Art of the Thank You Note
I am terrible at writing thank you notes. Some people are amazing at writing them, I don’t understand those people. I have had to…
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Five Ways to Market on the Cheap
When I launched my counseling private practice several years ago, I was brand new to the Traverse City area. I was coming from another…
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Socializing Toward Extinction | Integrating Your Social Media
My time almost became extinct. For the first three years of my private practice, I had only a Facebook page http://www.facebook.com/mentalwellnesscounseling I only had…
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Set Up a Business Facebook Page in 5 minutes
Many people want to get a Facebook page for their counseling private practice. For many clinicians, the whole process can be overwhelming. Recently, I…
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