How To Stop Sounding Like Every Other Therapist
Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
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Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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Marketing Strategies: ‘At’ Versus ‘With’ Marketing
This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
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How to Get Your Name Out
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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The Legal Side of Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Why Your Business Needs a Welcome Video & How to Nail Making It
We are sure that, by now, you have recognized a growing trend of making video content. If you thought it was just reserved for…
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What Content Can You Use For Facebook Live?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Marketing Through a Public Presentation
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Marketing in Print Publications
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Marketing and Networking Play Therapy Services: 7 Top Tips
I remember when the economy was in a serious slump. One of my colleagues, who sees only adult clients, commented on how his phones…
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Mistakes Private Practice Owners Make When Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Pia Silva Talks About Badass Branding | PoP 289
Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
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Kate and Katie Talk about S&M | PoP 288
What is the first thing that comes to mind when you think of sales and marketing? Do you hate the idea of ‘selling’ yourself?…
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Build It And They Will Come
Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
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Jeffrey Shaw Knows How to Attract Your Ideal Clients | PoP 277
Do you struggle to attract your ideal client to your practice? Do you know how to speak the language of your ideal client? Are…
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How to Create a Marketing Plan | PoP 267
In this episode, Joe Sanok speaks about how to create a marketing plan. Podcast Sponsor Confused by all the advice on starting a private practice?…
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Systems to Grow a Practice: Marketing Plan, Flow, and Blogging | PoP 266
In this episode, Joe Sanok speaks about the systems necessary to grow a practice, which include a marketing plan, flow, and blogging. Podcast Sponsor Confused…
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7 Ideas to Market a Practice
So, you’ve decided to take the leap into starting a private practice. And, now, you’re faced with the often daunting task of marketing it….
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How To Set Up a Business Pinterest Account
So, today, I’m going to be walking you through how to set up a Business Pinterest Account. Benefits of Pinterest Driving traffic to your…
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How To Grow Your Private Practice With Email Marketing: Beginner’s Guide
Marketing within the medical community comes with a set of unique challenges. This is due to the fact that confidentiality and consideration for your…
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Christopher Lochhead Wants You To Level Up Your Practice | PoP 245
In this episode, Joe Sanok speaks with Christopher Lochhead about how to level up your practice. Podcast Sponsor Brighter Vision is a turnkey website solution designed…
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Christopher Lochhead Wants You To Stop F-ing Up | PoP 244
In this episode, Joe Sanok speaks with Christopher Lochhead about how to stop f-ing up. Podcast Sponsor Brighter Vision is a turnkey website solution designed to…
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John Clarke Has a Private Practice Workshop and Some Questions | PoP 242
In this episode, Joe Sanok speaks with John Clarke, in a reverse podcast, who has a Private Practice Workshop and some questions. Podcast Sponsor Brighter Vision…
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How To Create a Marketing Plan
Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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PoP 231 | Sam Carvalho Knows Marketing
In this episode, Joe talks to Samantha Carvalho about marketing. Podcast Sponsor In This Podcast Summary Samantha Carvalho, Chief Marketing Officer at Practice of the…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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15 Free Ways to Grow a Counseling Practice
When you are first starting a private practice, it’s best to focus on low cost and free ways to promote a practice. With student…
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PoP 161 | How To Grow A Group Practice
Today we’re talking about how to grow a group practice. When you grow a group counseling practice, you have to decide a number of…
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Three Marketing Tips I Learned from Comic-Con International
Comic-Con International is a yearly convention that has taken place in San Diego since 1970 and has more than 130,000 attendees each year. This…
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PoP 156 | Marketing and Advertising Day 5: How to Make a Marketing Plan
Business avatar. Identify where they spend time and with whom. Create a content calendar. Set up automation with social and email. Create a 5-day…
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PoP 155 | Marketing and Advertising Day 4: How to Do In-Person Networking
Andy the attorney. Do something that moves the needle forward, what’s authentic to you. Flow of email-coffee-office visit- referrals. Speaking at doctor’s or church…
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PoP 154 | Marketing and Advertising Day 3: Which Social Media Should I Use?
Christina Awareness > Trust > Partner Go back to business avatar. Benefits of LinkedIn, FB, Pinterest, Instagram, Snapchat, Twitter. Why you are doing vlogging…
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PoP 153 | Marketing and Advertising Day 2: How to Do an A/B Test
What is an A/B Test? How I have used them? Why they are important in paid ads, but also your time. How to use…
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PoP 152 | Marketing and Advertising Day 1
Preparing: Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they…
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PoP 142 | Growing a Private Practice with Amanda Patterson, LMHC, CAP, NCC
How to grow a private practice is the theme of today’s podcast. Amanda Patterson, LMHC, CAP, NCC talks about starting a counseling private practice,…
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PoP 116 | The Psychology of Design and Private Practice an interview with Wilfred Krenn
In this podcast session, I talk about the psychology of design, images, growing a private practice, and picking a niche market with Wilfred J….
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PoP 113 | Killing Atari and Becoming a Counselor an interview with Howard Scott Warshaw
In this podcast session, I talk with Howard Scott Warshaw all about his time at Atari, how he is said to have created the worst…
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Podcast 75 | Marketer Turned Counselor, an interview with Shannon Stonebrook, MS, LPC
MOST AWESOME CONFERENCE Today’s Private Practice Podcast Resource Use promo code “joe” for $225 off, and I’ll throw in a Lifetime Membership to my Member’s…
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Making Money in Private Practice | February 2015 Monthly Income Report
After almost 5 years, I left my full time job! It’s been a total mindset shift that I wrote a whole article about: why I…
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Social Media Strategy for Non-Profits (and everyone else)
Recently I gave a talk to a group I have been part of, the Mentoring Subcommittee for the Poverty Reduction Initiative. This video is…
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Food, Photography, and Life | A Podcast Interview with Emilie Baltz
Today’s Private Practice Podcast resource: I finished this book in January 2015 and it is helping me focus on my ONE THING in each…
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Multicultural Counseling and Social Media | A Podcast interview with Namrata Rindani
Today’s Private Practice Podcast resource: I read this book in December 2014 and I’m using it with my whole team to help them find…
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How to Become a Couples Expert | Podcast 61 an interview with Stuart Fensterheim, LCSW
Today’s Private Practice Podcast resource: Hosting to launch your website: Bluehost Have a question for the show? Leave me a message on Speakpipe …
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Podcast 58: Listener Questions about private practice, my love life, and how to rank higher in Google
Today’s Private Practice Podcast resource: Mental Wellness Counseling’s new Intensive Recovery Program, a 12 hour, 20 hour, or 36 hour intensive outpatient treatment program….
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Podcast 56: How to rank higher in Google an interview with Andy Crestodina
Today’s Private Practice Podcast resource: Canva: A super cool way to make promo materials that will help with social media and growing your private…
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Counselor wages: October 2014 Monthly Income Report
In a minute I will talk about the question: counselor wages and how much a counselor in part-time private practice can make. What happened…
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Social Media Tips with Social Media Guru Michelle Corteggiano
Today’s Social Media Tips resource: What does the podcast mean to you? Leave me a message on Speakpipe What you’ll learn in this podcast…
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8 Free Ways to Market a Private Practice
8 Free Ways to Market a Private Practice Marketing your private practice may seem difficult, especially if you are one of many counselors in…
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Marketing Basics for Your Private Practice
Although it is associated with advertising and promotions, marketing is a very large part of opening and running a private practice. If a counselor…
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How to Grow a Business: An interview with Kelly Higdon and Miranda Palmer from ZynnyMe
Today’s resource: Business School Bootcamp How to Grow a Business Kelly and Miranda were so amazing. They have been in private practice and now…
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Keyword Tool: A step-by-step guide to Google Keyword Planner
What’s the difference between the words “keywords”, “How to find keywords”, and “keyword tool”? If you can learn this concept, you will get more organic…
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Increase Revenue: May 2014 Monthly Income Report
May was an amazing month for me. I feel like I did a great job with being fully present at home. As some of…
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Sex and Counseling: An interview with Monica Lieser
When I first met Monica, is was in Kalamazoo. She gave me my very first client. She now does couples therapy in St. Loius,…
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What is affiliate marketing?
By the end of this article, you will know what is affiliate marketing, why you should use it, and exactly how to use it….
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Veterans and Marketing an interview with Natosha Monroe Podcast 32
I arrived at 7:00 am to hear Natosha Monroe speak. I was not let down, it was one of my favorite sessions of the…
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Conference Marketing: Did the Blue Sunglasses Work?
Why I did conference marketing I decided I wanted to do some marketing at the American Counseling Association Conference. But it’s easy to have…
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How to Get on the Radio | Practice of the Practice Podcast with Joe Sanok Session 29
How to Get On the Radio Getting on the radio, TV, or writing for the newspaper scares the crap out of most people. That…
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American Counseling Association 2014 Conference | Welcome Video
Welcome to the 2014 American Counseling Association Conference in beautiful Hawaii! Join the email list Join over 2,000 readers that are growing and expanding…
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How to Change Your Life an Interview with Kathy Angerer | Practice of the Practice Podcast with Joe Sanok
How to Change Your Life Kathy Angerer went from being a stay-at-home mom to the majority leader in Michigan’s House of Representatives in Michigan….
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How to Rank Higher in Google an interview with Sarah Barnes, marketing, SEO, social media, and website expert Part 1
Summary In this podcast I talk with Sarah Barnes, SEO and website guru. She is Director of Marketing and Communications at Campbell and Company…
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Customer Service Stories | Smidgen with Joe
Smidgens are quick, short, inspiring thoughts done in a podcast format, without all the fluff. They’re a way for me to quickly express thoughts,…
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Marketing Concepts | How to create images for a blog
Marketing Concepts | How to create images for a blog When I’m working with someone on a website I am often asked, “Where do…
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Practice of the Practice Podcast with Joe Sanok episode 023 | Caller Questions about SEO, Passive Income, and Raising Counseling Rates
www.PracticeofthePractice.com/episode23 Practice of the Practice Podcast with Joe Sanok episode 023 | Caller Questions about SEO, Passive Income, and Raising Counseling Rates by Joseph R….
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November 2013 Monthly Income Report
www.PracticeofthePractice.com/november-2013-cash November | What I’ve been up to and what I’ve learned I’m so close to breaking the $50k mark for my part time…
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Welcome Chi Upsilon Chi Chapter of Chi Sigma Iota!
Welcome Chi Upsilon Chi Chapter of Chi Sigma Iota! This is the first time I have partnered with a student group to offer information…
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What a Facebook Ad Taught Me About Email Lists
You may have noticed that every 7 days or so, you’re getting a pop up on my website asking if you want my 5…
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October 2013 Monthly Income Report
October | What I’ve been up to and what I’ve learned This month I broke the $40,000 mark for my part-time business! I’ve…
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PRAXIS | A guest blog from Isaac Morehouse: reinventing education, business, and the world
I have known Isaac Morehouse since 2000. Isaac is a thought leader, innovator and entrepreneur. In a sense we both grew into our…
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Smidgen and Tonic with Joe
Smidgens are quick, short, inspiring thoughts done in a podcast format, without all the fluff. They’re a way for me to quickly express thoughts,…
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Smidgen with Joe Comin’ at ya!
Smidgens are quick, short, inspiring thoughts done in a podcast format, without all the fluff. They’re a way for me to quickly express thoughts,…
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Practice of the Practice Podcast with Joe Sanok 019 | Living your dream through travel and counseling, an interview with Tracee Persiko counselor, niche expert, and brilliant woman
by Joseph R. Sanok Practice of the Practice with Joe Sanok 019 | Living your dream through travel and counseling, an interview with Tracee…
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How to Launch a Website in 10 days
Launching a counseling private practice website can be time-consuming and an energy drain, but it does not have to be that way! It can…
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10 Things Counselors Need to Learn from Chipotle and a Scarecrow
Chipotle recently launched a hauntingly awesome video about a scarecrow that is part of the factory farm establishment and chooses to launch his…
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Practice of the Practice with Joe Sanok 018 | An interview with Chad Moses from To Write Love on Her Arms
by Joseph R. Sanok Practice of the Practice with Joe Sanok 018 | An interview with Chad Moses from To Write Love on Her…
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Is your website terrible? Improve Your Website Quiz | Self-evaluation
How is your website doing? Are you getting new clients from it? Here is an assessment I developed to give you a quick look….
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Practice of the Practice with Joe Sanok Episode 015 | Seven Ways to Avoid Burnout in Private Practice
by Joseph R. Sanok Practice of the Practice Podcast with Joe Sanok Session 015 | Seven Ways to Avoid Burnout in Your Private Practice…
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Practice of the Practice with Joe Sanok Episode 014 | Five Ways to Make More Money in Private Practice
by Joseph R. Sanok Practice of the Practice Podcast with Joe Sanok Session 014 | Five Ways to Make More Money in Your Private Practice…
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Starbucks Counseling | How drinking and counseling have made my practice explode
What is in your refrigerator in your office? You don’t have a mini fridge in your office!? At the end of last year, I…
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Therapist Throwdown
CLICK HERE TO APPLY Do you want a way to motivate yourself to grow your private practice? Do you want Joe Sanok to…
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Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice
by Joseph R. Sanok Practice of the Practice Podcast with Joe Sanok Session 012 | How to name a counseling private practice Summary Joseph…
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Confirmed!
Click here to listen to some podcasts.
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Teletherapy Experience and Considerations | Part 3 of 3 Technology for teletherapy
I first met Rebecca A. Eldredge, PhD a little less than a year ago. She was moving to Traverse City, MI and she contacted me….
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Three tips to enhance networking with speakers while in graduate school
As you go through a counseling. psychology, or social work master’s program, there will frequently be guest speakers coming into the different counseling classes…
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I’m addicted to stats | turning the consultant brain off
I’m addicted to stats. I hated them in undergraduate and graduate school, but I really have fallen in love with them. Actually, it’s started…
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How to Name a Private Practice | 5 tips to build business quicker
What’s in a name? When we name a child, we buy books, debate, practice the sound, and then finally after often fighting with our…
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Licensure after Graduation from Western Michigan University’s Masters of Arts in Counseling program
Occasionally I have guest bloggers talk about issues where they have more expertise than I. Tarah Elhardan is one such example. I am currently…
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Practice of the Practice 004 | Increasing counseling private practice referrals from doctors, pastors, and the community
Summary Joseph R. Sanok: Counselor, Private Practice Owner, Marketing Expert, and Blogger The Practice of the Practice Podcast: Counseling | Private Practice | Blogging…
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Practice of the Practice 003 | Launching a counseling private practice website Part 2
Summary Joseph R. Sanok: Counselor, Private Practice Owner, Marketing Expert, and Blogger The Practice of the Practice Podcast: Counseling | Private Practice | Blogging…
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December 2012 Earnings
by joseph sanok Why I do this I’ve been doing these income reports for a number of months now. If…
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How to launch an e-book on Amazon
You may have recently noticed more e-book action from Practice of the Practice. If you have not, you may want to check out my…
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Using Pinterest to Build Your Practice
I participate on a great group on LinkedIn called “Mental Health and Private Practice Management,” if you need inspiration or have questions, it is…
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November 2012 Earnings Report
In an effort to be transparent and to inspire you, I want to start reporting my monthly earnings. But first, let me thank those…
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You aren’t charging enough!
“You aren’t charging enough!” is what I told the lady on the phone. We were chatting about her practice and the subject of fees…
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How to make money on a blog
It’s not easy to make money on a blog. On the front end, it is a ton of work. Sometimes it is difficult to…
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October 2012 Earnings Report
In an effort to be transparent and to inspire you, I want to start reporting my monthly earnings. But first, let me thank…
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52-week Private Practice Creation
I often get people asking me about consulting and how to launch their private practice. Also, I often have discussions with counselors in private…
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Genuine Virtual Networking
I am a people person. I like talking with people. That is one of the main reasons I went into counseling. I like talking…
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Website Consultation
We counselors often miss immense opportunities because of our lack of business skills. Our websites often look crappy and we need help with design….
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Customer Service is Killing People
In a previous post and in my e-newsletter I let you know about how I was diagnosed with cancer in July. As I…
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The Bartender Counselor
I participate in a few online communities on Facebook and LinkedIn. Doing so has a number of benefits. You can see what…
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