How to Get Referrals from Churches | 4 of 5 | 05
How do you market to churches? Where do you start? How do you establish relationships with churches? In this podcast episode, Joe Sanok speaks…
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Marketing and Branding a Faith-based Practice | 3 of 5 | 04
Where do you start when marketing a faith-based practice? What are some things to consider when marketing a faith-based practice? Are there any specific…
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Top Tips for Designing a Logo for Your Private Practice
Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know…
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Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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7 Content Tips That Will Bring More Online Traffic To Your Website
The advancement and the developments that are taking place these days have increased our dependence on the internet and technology like never before. We…
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Best Copywriting Techniques For Your Website With Kimberly Weitkamp | PoP 422
How did you get into copywriting? What steps did you take? What are some best tips for copywriting on websites? In this podcast episode,…
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A Full Brand Strategy for a Private Practice | Branding Series with Sam Carvalho 5 of 5 | PoP 421
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What To Get To Brand A Practice | Branding Series with Sam Carvalho 4 of 5 | PoP 420
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How To Use Social Media To Grow A Practice | Branding Series with Sam Carvalho 3 of 5 | PoP 419
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about social media for private practice and how you can use it to grow a practice.
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Website and Your Customer’s Experience | Branding Series with Sam Carvalho 2 of 5 | PoP 418
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about website best practices and your customer’s experience on your website.
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Logos and First Impressions | Branding Series with Sam Carvalho 1 of 5 | PoP 417
Why does having a good logo matter? What makes bad logos? What can help with first impressions in branding? In this podcast episode, Joe…
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How to Get Referrals from Churches | Faith in Practice 4 of 5 with Whitney Owens | PoP 410
In this podcast episode, Joe Sanok speaks with Whitney Owens about how to get referrals from churches and establishing relationships within churches.
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Marketing and Branding a Faith-based Practice | Faith in Practice 3 of 5 with Whitney Owens | PoP 409
Where do you start when marketing a faith-based practice? In this podcast episode, we discuss how to market and brand a faith-based practice.
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How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Jonathan Levi Wants You to Be Super Human and to Launch More Courses | PoP 400
Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
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Should you add email or text-based counseling to your online practice?
Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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Be a Game Changer in Your Town
You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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Holly Chantal on Setting Yourself Apart | PoP 396
In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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Getting To Grips With The Online World In Business
When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Monthly Round Up Of Posts: July 2019
We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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Allow Technology To Help Your Practice Grow
If you are setting up a private practice and you want to make sure that you can allow it to grow as it needs…
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What is a Marketing Strategy, really? (3 of 3)
In my previous posts (part 1 and part 2) I discussed the first components of a marketing strategy for private practice: thinking about your…
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Dr. Marie Fang is Helping You Build Private Practice Skills | PoP 382
Are you just starting a practice and have some unanswered questions? Within your own marketing, are you being consistent with your branding? Want to…
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Juan Santos is an Introvert and He’s Good at Marketing | PoP 380
Are you an introvert? Do you struggle to market your business because you are not comfortable with putting yourself out there? Want some key…
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What is a Marketing Strategy, really? (2 of 3)
In my previous post, I shared some thoughts on what marketing is about and discussed the first component of a marketing strategy. In this…
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Celebration as Marketing
My business celebrated its first birthday in February. Note that I didn’t say my business celebrated its first year in operation. Gratitude is a…
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What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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How to Market Your Business | PoP 362
Are your marketing efforts dwindling a bit? Do you feel that you could do better but you are just not sure where to start?…
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4 Benefits of Specificity in Business
There’s a whole array of different stuff to focus on in any given business. Never mind a startup or entrepreneurial venture. Especially, a startup…
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6 Factors to Consider Before Deciding Your Digital Marketing
Digital marketing is super important since we’ve moved into a more digital world. This will create a much better situation for yourself, and for…
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Marketing Strategies For Growing Your Practice
When it comes to growing your business online, there are so many different strategies and tactics out there being promoted as the right ones….
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Monthly Round Up Of Posts: December 2018
In the month of December we looked at social media and blogging for your practice, how to handle sales negotiations and first steps to…
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Allan Dib Has a One Page Marketing Plan for You | PoP 344
Struggling to identify your target market or craft the perfect marketing message? Maybe you’ve already done this but you’re not sure how to capture…
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5 Ways to Market Your Online Counseling Practice
Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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How To Promote Your Business On A Small Budget
One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for…
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How to Market a Private Practice Workshop
Do you run workshops as part of your private practice, but you aren’t sure how to market them? Q&A was part of Next Level…
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How To Stop Sounding Like Every Other Therapist
Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
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Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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Marketing Strategies: ‘At’ Versus ‘With’ Marketing
This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
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How to Get Your Name Out
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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The Legal Side of Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Why Your Business Needs a Welcome Video & How to Nail Making It
We are sure that, by now, you have recognized a growing trend of making video content. If you thought it was just reserved for…
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What Content Can You Use For Facebook Live?
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Marketing Through a Public Presentation
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Marketing in Print Publications
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Marketing and Networking Play Therapy Services: 7 Top Tips
I remember when the economy was in a serious slump. One of my colleagues, who sees only adult clients, commented on how his phones…
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Mistakes Private Practice Owners Make When Marketing
Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Pia Silva Talks About Badass Branding | PoP 289
Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
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Kate and Katie Talk about S&M | PoP 288
What is the first thing that comes to mind when you think of sales and marketing? Do you hate the idea of ‘selling’ yourself?…
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Build It And They Will Come
Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
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Jeffrey Shaw Knows How to Attract Your Ideal Clients | PoP 277
Do you struggle to attract your ideal client to your practice? Do you know how to speak the language of your ideal client? Are…
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How to Create a Marketing Plan | PoP 267
In this episode, Joe Sanok speaks about how to create a marketing plan. Podcast Sponsor Confused by all the advice on starting a private practice?…
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Systems to Grow a Practice: Marketing Plan, Flow, and Blogging | PoP 266
In this episode, Joe Sanok speaks about the systems necessary to grow a practice, which include a marketing plan, flow, and blogging. Podcast Sponsor Confused…
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7 Ideas to Market a Practice
So, you’ve decided to take the leap into starting a private practice. And, now, you’re faced with the often daunting task of marketing it….
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How To Set Up a Business Pinterest Account
So, today, I’m going to be walking you through how to set up a Business Pinterest Account. Benefits of Pinterest Driving traffic to your…
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How To Grow Your Private Practice With Email Marketing: Beginner’s Guide
Marketing within the medical community comes with a set of unique challenges. This is due to the fact that confidentiality and consideration for your…
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Christopher Lochhead Wants You To Level Up Your Practice | PoP 245
In this episode, Joe Sanok speaks with Christopher Lochhead about how to level up your practice. Podcast Sponsor Brighter Vision is a turnkey website solution designed…
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Christopher Lochhead Wants You To Stop F-ing Up | PoP 244
In this episode, Joe Sanok speaks with Christopher Lochhead about how to stop f-ing up. Podcast Sponsor Brighter Vision is a turnkey website solution designed to…
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John Clarke Has a Private Practice Workshop and Some Questions | PoP 242
In this episode, Joe Sanok speaks with John Clarke, in a reverse podcast, who has a Private Practice Workshop and some questions. Podcast Sponsor Brighter Vision…
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How To Create a Marketing Plan
Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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PoP 231 | Sam Carvalho Knows Marketing
In this episode, Joe talks to Samantha Carvalho about marketing. Podcast Sponsor In This Podcast Summary Samantha Carvalho, Chief Marketing Officer at Practice of the…
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PoP 211 | Chris Dayley on The Psychology of Marketing
Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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15 Free Ways to Grow a Counseling Practice
When you are first starting a private practice, it’s best to focus on low cost and free ways to promote a practice. With student…
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PoP 161 | How To Grow A Group Practice
Today we’re talking about how to grow a group practice. When you grow a group counseling practice, you have to decide a number of…
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Three Marketing Tips I Learned from Comic-Con International
Comic-Con International is a yearly convention that has taken place in San Diego since 1970 and has more than 130,000 attendees each year. This…
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PoP 156 | Marketing and Advertising Day 5: How to Make a Marketing Plan
Business avatar. Identify where they spend time and with whom. Create a content calendar. Set up automation with social and email. Create a 5-day…
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PoP 155 | Marketing and Advertising Day 4: How to Do In-Person Networking
Andy the attorney. Do something that moves the needle forward, what’s authentic to you. Flow of email-coffee-office visit- referrals. Speaking at doctor’s or church…
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PoP 154 | Marketing and Advertising Day 3: Which Social Media Should I Use?
Christina Awareness > Trust > Partner Go back to business avatar. Benefits of LinkedIn, FB, Pinterest, Instagram, Snapchat, Twitter. Why you are doing vlogging…
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PoP 153 | Marketing and Advertising Day 2: How to Do an A/B Test
What is an A/B Test? How I have used them? Why they are important in paid ads, but also your time. How to use…
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PoP 152 | Marketing and Advertising Day 1
Preparing: Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they…
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PoP 142 | Growing a Private Practice with Amanda Patterson, LMHC, CAP, NCC
How to grow a private practice is the theme of today’s podcast. Amanda Patterson, LMHC, CAP, NCC talks about starting a counseling private practice,…
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PoP 116 | The Psychology of Design and Private Practice an interview with Wilfred Krenn
In this podcast session, I talk about the psychology of design, images, growing a private practice, and picking a niche market with Wilfred J….
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PoP 113 | Killing Atari and Becoming a Counselor an interview with Howard Scott Warshaw
In this podcast session, I talk with Howard Scott Warshaw all about his time at Atari, how he is said to have created the worst…
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Podcast 75 | Marketer Turned Counselor, an interview with Shannon Stonebrook, MS, LPC
MOST AWESOME CONFERENCE Today’s Private Practice Podcast Resource Use promo code “joe” for $225 off, and I’ll throw in a Lifetime Membership to my Member’s…
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Making Money in Private Practice | February 2015 Monthly Income Report
After almost 5 years, I left my full time job! It’s been a total mindset shift that I wrote a whole article about: why I…
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Social Media Strategy for Non-Profits (and everyone else)
Recently I gave a talk to a group I have been part of, the Mentoring Subcommittee for the Poverty Reduction Initiative. This video is…
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Food, Photography, and Life | A Podcast Interview with Emilie Baltz
Today’s Private Practice Podcast resource: I finished this book in January 2015 and it is helping me focus on my ONE THING in each…
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Multicultural Counseling and Social Media | A Podcast interview with Namrata Rindani
Today’s Private Practice Podcast resource: I read this book in December 2014 and I’m using it with my whole team to help them find…
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How to Become a Couples Expert | Podcast 61 an interview with Stuart Fensterheim, LCSW
Today’s Private Practice Podcast resource: Hosting to launch your website: Bluehost Have a question for the show? Leave me a message on Speakpipe …
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Podcast 58: Listener Questions about private practice, my love life, and how to rank higher in Google
Today’s Private Practice Podcast resource: Mental Wellness Counseling’s new Intensive Recovery Program, a 12 hour, 20 hour, or 36 hour intensive outpatient treatment program….
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Podcast 56: How to rank higher in Google an interview with Andy Crestodina
Today’s Private Practice Podcast resource: Canva: A super cool way to make promo materials that will help with social media and growing your private…
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Counselor wages: October 2014 Monthly Income Report
In a minute I will talk about the question: counselor wages and how much a counselor in part-time private practice can make. What happened…
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Social Media Tips with Social Media Guru Michelle Corteggiano
Today’s Social Media Tips resource: What does the podcast mean to you? Leave me a message on Speakpipe What you’ll learn in this podcast…
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8 Free Ways to Market a Private Practice
8 Free Ways to Market a Private Practice Marketing your private practice may seem difficult, especially if you are one of many counselors in…
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Marketing Basics for Your Private Practice
Although it is associated with advertising and promotions, marketing is a very large part of opening and running a private practice. If a counselor…
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How to Grow a Business: An interview with Kelly Higdon and Miranda Palmer from ZynnyMe
Today’s resource: Business School Bootcamp How to Grow a Business Kelly and Miranda were so amazing. They have been in private practice and now…
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Keyword Tool: A step-by-step guide to Google Keyword Planner
What’s the difference between the words “keywords”, “How to find keywords”, and “keyword tool”? If you can learn this concept, you will get more organic…
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Increase Revenue: May 2014 Monthly Income Report
May was an amazing month for me. I feel like I did a great job with being fully present at home. As some of…
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Sex and Counseling: An interview with Monica Lieser
When I first met Monica, is was in Kalamazoo. She gave me my very first client. She now does couples therapy in St. Loius,…
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What is affiliate marketing?
By the end of this article, you will know what is affiliate marketing, why you should use it, and exactly how to use it….
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Veterans and Marketing an interview with Natosha Monroe Podcast 32
I arrived at 7:00 am to hear Natosha Monroe speak. I was not let down, it was one of my favorite sessions of the…
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Conference Marketing: Did the Blue Sunglasses Work?
Why I did conference marketing I decided I wanted to do some marketing at the American Counseling Association Conference. But it’s easy to have…
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How to Get on the Radio | Practice of the Practice Podcast with Joe Sanok Session 29
How to Get On the Radio Getting on the radio, TV, or writing for the newspaper scares the crap out of most people. That…
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American Counseling Association 2014 Conference | Welcome Video
Welcome to the 2014 American Counseling Association Conference in beautiful Hawaii! Join the email list Join over 2,000 readers that are growing and expanding…
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How to Change Your Life an Interview with Kathy Angerer | Practice of the Practice Podcast with Joe Sanok
How to Change Your Life Kathy Angerer went from being a stay-at-home mom to the majority leader in Michigan’s House of Representatives in Michigan….
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How to Rank Higher in Google an interview with Sarah Barnes, marketing, SEO, social media, and website expert Part 1
Summary In this podcast I talk with Sarah Barnes, SEO and website guru. She is Director of Marketing and Communications at Campbell and Company…
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