Innovative ideas to start, grow, and scale your private practice
Do you use a relationship marketing funnel or the traditional inbound funnel? Why should you consider making the switch to a relationship marketing funnel…
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Do you use a relationship marketing funnel or the traditional inbound funnel? Why should you consider making the switch to a relationship marketing funnel…
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How can leaders and business owners authentically incorporate storytelling into their marketing through social media posts? What are some shared mindsets that successful and…
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My Tried-and-Tested Tips to Monetize a Podcast When you first started your podcast, what was your motivation? Was it to make money, share a…
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What should you do to embrace both your creative side and your more structured side? How can you effectively monetize your creative ideas? Why…
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Are you using the right platform for your marketing? How can you optimize your pipeline? Which online marketing tactics do you need to use…
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Are you using online marketing? What is a funnel? How can you build funnels to get more clients? In this podcast episode, Joe Sanok…
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Why is it important to make sure that your business is investable? What is is the idea of resistance and how has the education…
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What are the things that you do every day that fire you up? What experience are you providing to your clients? Are you focused…
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What does marketing a group practice look like? How do you make your practice profitable? What business model should I look at with a…
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How much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be…
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How do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience?…
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What do you need to do to connect with churches? How to you form relationships that will benefit from referrals? How do you talk…
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What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How can you use social media for private practice? What social media channels should you use? What design elements would you recommend for social…
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Why does having a good logo matter? What makes a bad logo? What are the best first impressions in branding? In this podcast episode,…
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Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private…
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Are you marketing in a way that just does not seem natural to you? How can you find out which marketing strategies suit your…
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Every business needs to invest resources into building a strong website where clients can learn more about it. However, designing a website is not…
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How do you market to churches? Where do you start? How do you establish relationships with churches? In this podcast episode, Joe Sanok speaks…
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Where do you start when marketing a faith-based practice? What are some things to consider when marketing a faith-based practice? Are there any specific…
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Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know…
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What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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The advancement and the developments that are taking place these days have increased our dependence on the internet and technology like never before. We…
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How did you get into copywriting? What steps did you take? What are some best tips for copywriting on websites? In this podcast episode,…
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What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about social media for private practice and how you can use it to grow a practice.
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In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about website best practices and your customer’s experience on your website.
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Why does having a good logo matter? What makes bad logos? What can help with first impressions in branding? In this podcast episode, Joe…
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In this podcast episode, Joe Sanok speaks with Whitney Owens about how to get referrals from churches and establishing relationships within churches.
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Where do you start when marketing a faith-based practice? In this podcast episode, we discuss how to market and brand a faith-based practice.
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In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Can you enhance your memory? What are some of the basics of understanding online learning? How do you launch a course?
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Email counseling has become the most popular medium for my therapy with almost 50% of my clients using email or in combination of video and phone sessions.
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You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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When it comes to running your business, you should have a good idea of what’s happening online to be able to use it to your advantage.
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How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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If you are setting up a private practice and you want to make sure that you can allow it to grow as it needs…
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In my previous posts (part 1 and part 2) I discussed the first components of a marketing strategy for private practice: thinking about your…
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Are you just starting a practice and have some unanswered questions? Within your own marketing, are you being consistent with your branding? Want to…
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Are you an introvert? Do you struggle to market your business because you are not comfortable with putting yourself out there? Want some key…
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In my previous post, I shared some thoughts on what marketing is about and discussed the first component of a marketing strategy. In this…
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My business celebrated its first birthday in February. Note that I didn’t say my business celebrated its first year in operation. Gratitude is a…
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Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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Are your marketing efforts dwindling a bit? Do you feel that you could do better but you are just not sure where to start?…
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There’s a whole array of different stuff to focus on in any given business. Never mind a startup or entrepreneurial venture. Especially, a startup…
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Digital marketing is super important since we’ve moved into a more digital world. This will create a much better situation for yourself, and for…
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When it comes to growing your business online, there are so many different strategies and tactics out there being promoted as the right ones….
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In the month of December we looked at social media and blogging for your practice, how to handle sales negotiations and first steps to…
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Struggling to identify your target market or craft the perfect marketing message? Maybe you’ve already done this but you’re not sure how to capture…
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Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very…
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One of the greatest challenges that startups and small business owners face is a low marketing budget. Even when you don’t have funds for…
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Do you run workshops as part of your private practice, but you aren’t sure how to market them? Q&A was part of Next Level…
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Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
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This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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We are sure that, by now, you have recognized a growing trend of making video content. If you thought it was just reserved for…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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I remember when the economy was in a serious slump. One of my colleagues, who sees only adult clients, commented on how his phones…
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Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Alison answers the question based…
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Are you sick of working with agencies where it’s a constant process of feedback and revision? Do you know how to create a new…
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What is the first thing that comes to mind when you think of sales and marketing? Do you hate the idea of ‘selling’ yourself?…
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Finding the Way Forward As I look back at those early months of my practice, for this blog series, I find myself asking how…
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Do you struggle to attract your ideal client to your practice? Do you know how to speak the language of your ideal client? Are…
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In this episode, Joe Sanok speaks about how to create a marketing plan. Podcast Sponsor Confused by all the advice on starting a private practice?…
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In this episode, Joe Sanok speaks about the systems necessary to grow a practice, which include a marketing plan, flow, and blogging. Podcast Sponsor Confused…
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So, you’ve decided to take the leap into starting a private practice. And, now, you’re faced with the often daunting task of marketing it….
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So, today, I’m going to be walking you through how to set up a Business Pinterest Account. Benefits of Pinterest Driving traffic to your…
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Marketing within the medical community comes with a set of unique challenges. This is due to the fact that confidentiality and consideration for your…
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In this episode, Joe Sanok speaks with Christopher Lochhead about how to level up your practice. Podcast Sponsor Brighter Vision is a turnkey website solution designed…
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In this episode, Joe Sanok speaks with Christopher Lochhead about how to stop f-ing up. Podcast Sponsor Brighter Vision is a turnkey website solution designed to…
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In this episode, Joe Sanok speaks with John Clarke, in a reverse podcast, who has a Private Practice Workshop and some questions. Podcast Sponsor Brighter Vision…
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Many private practice owners contact us about consulting because they need help with marketing. When I started out in private practice, I had no…
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In this episode, Joe talks to Samantha Carvalho about marketing. Podcast Sponsor In This Podcast Summary Samantha Carvalho, Chief Marketing Officer at Practice of the…
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Today, Joe Sanok speaks with Chris Dayley on the psychology of marketing. Podcast Sponsor Let’s grow your private practice and build your ideal life!…
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When you are first starting a private practice, it’s best to focus on low cost and free ways to promote a practice. With student…
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Today we’re talking about how to grow a group practice. When you grow a group counseling practice, you have to decide a number of…
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Comic-Con International is a yearly convention that has taken place in San Diego since 1970 and has more than 130,000 attendees each year. This…
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Business avatar. Identify where they spend time and with whom. Create a content calendar. Set up automation with social and email. Create a 5-day…
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Andy the attorney. Do something that moves the needle forward, what’s authentic to you. Flow of email-coffee-office visit- referrals. Speaking at doctor’s or church…
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Christina Awareness > Trust > Partner Go back to business avatar. Benefits of LinkedIn, FB, Pinterest, Instagram, Snapchat, Twitter. Why you are doing vlogging…
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What is an A/B Test? How I have used them? Why they are important in paid ads, but also your time. How to use…
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Preparing: Marketing refers to the process of preparing your product for the marketplace. It involves understanding who your potential customers are and what they…
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How to grow a private practice is the theme of today’s podcast. Amanda Patterson, LMHC, CAP, NCC talks about starting a counseling private practice,…
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In this podcast session, I talk about the psychology of design, images, growing a private practice, and picking a niche market with Wilfred J….
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In this podcast session, I talk with Howard Scott Warshaw all about his time at Atari, how he is said to have created the worst…
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MOST AWESOME CONFERENCE Today’s Private Practice Podcast Resource Use promo code “joe” for $225 off, and I’ll throw in a Lifetime Membership to my Member’s…
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After almost 5 years, I left my full time job! It’s been a total mindset shift that I wrote a whole article about: why I…
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Recently I gave a talk to a group I have been part of, the Mentoring Subcommittee for the Poverty Reduction Initiative. This video is…
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