How to Create a Brand Style Guide | MP 57
Do you know what a brand style guide is? Why is it important to create one for your business? What are some of the…
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Adrienne Visser on How to Write Copy that Converts | MP 53
Do you wrestle with writing copy? What are some professional copywriting tips on writing blog posts and emails? How can you use AB testing…
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Suzanne Tulien on Why Branding is a Set of Perceptions | MP 47
What is the difference between your brand and your logo? Why is it important to develop your brand first before marketing? Are there ways…
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How to Choose Colors and Fonts to Match Your Branding | MP 46
How do you choose the right colors and fonts for your logo, website, and other branding pieces? Which emotions do certain colors elicit? What…
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How to Design for Your Target Audience | MP 45
Why is identifying your target audience crucial to the way you create your design elements? How can putting your personal preferences aside help you…
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8 Reasons It Might Be Time for a New Logo | MP 44
How long ago was your logo designed? Is it simple and easy to read? Does your logo represent your brand as of right now?…
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Want a Great Website? Follow These 10 Tips | MP 42
Are you wanting to improve conversion rates through your website? What changes can you make on your website in order to maximize your client…
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6 Elements to Include in Your Brand Style Guide | MP 41
How can you ensure consistency in your branding even when you change designers? What systems can you put in place to ensure that whoever…
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11 Best Practices When it Comes to Design | MP 37
Are you considering changing up the designs of your branding? Do you run your own business and tackle the creative side of design? What…
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Digital Versus Print Design: 6 Things to Consider | MP 36
Are you wanting to expand your marketing but not sure about the design? Do you want to learn more about the ins and outs…
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9 Tips on How to Create Stand Out Podcast Art | MP 35
Are you looking to revamp your podcast art? Are you planning on starting your own podcast? Have you considered how to create eye-catching podcast…
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The Meaning of Color in Branding | MP 34
Are you curious about the world of color, and learning how to utilize it to help expand your business? As a marketer, what would…
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Jessica Tappana on Why Improving SEO Starts with Your Ideal Client | MP 33
Have you identified your ideal client? How can knowing your target audience help you to improve your SEO? What can you do to optimize…
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5 Tips on How to Improve Communication with Your Designer | MP 32
As a marketer, how can you communicate your ideas to your designer? As a designer, how can you communicate your needs to the marketer? …
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5 Effective Ways to Brand Your Small Business | MP 31
Why do small businesses often overlook branding and why is this a mistake? How can branding help your small business? What are the 5…
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Ryan Cote on How Digital Marketing has Levelled the Playing Field for Small Businesses | MP 28
Should you have both print and digital marketing for your business? What are the best ways to find your online audience? How can you…
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The Importance of Typography | MP 26
What is typography and why is it important? What are some of the important terminologies in the world of typography? Which typography tips and…
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Sell the Way You Buy with David Priemer | PoP 469
How can listening be a great sales tool? Is your message clear in terms of the clients you want and the product you offer?…
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Monthly Roundup Of Posts: June 2020
There is so much going on in the world right now and we are hopeful that wherever you are, you are safe, healthy, and…
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Building Amazing Funnels with Joel Louis | PoP 465
Are you using online marketing? What is a funnel? How can you build funnels to get more clients? In this podcast episode, Joe Sanok…
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A Look at Branding Before and After COVID-19 | MP 22
Have you noticed a change in the marketing content you’re seeing at the moment? How can you use social media to help your business,…
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Dr. Marie Fang is Helping You Build Private Practice Skills
These are snippets from a podcast with Dr.Marie Fang – listen to the full episode here. Are you just starting a practice and have…
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11 Design Trends You Need to Know About | MP 19
Do you want your marketing to be on-trend? What are the top design trends of 2020? Which trends can be used best in different…
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Duff Gardner on Startup Thinking | PoP 456
Why is it important to make sure that your business is investable? What is is the idea of resistance and how has the education…
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The Podcast Network Monthly Roundup: April 2020
Did you know that we have a podcast network? This is a family of podcasts that will change the world! We’ve round up our…
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“How To” Series Part 3: How to Market a Faith-Based Practice | FP 18
How can making direct contacts help you grow your practice? Can public speaking and writing blogs really be a good marketing tool? How important…
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Marketing Tips for a Group Practice with Amanda Patterson | GP 04
What does marketing a group practice look like? How do you make your practice profitable? What business model should I look at with a…
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FAQ 2/4: Should You Include Your Branding on Social Media? | MP 08
How much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be…
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FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07
How do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience?…
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How to Connect with Churches | 11
What do you need to do to connect with churches? How to you form relationships that will benefit from referrals? How do you talk…
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A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What To Get To Brand A Practice | Branding Series 4 of 5 | MP 05
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How To Use Social Media To Grow A Practice | Branding Series 3 of 5 | MP 04
How can you use social media for private practice? What social media channels should you use? What design elements would you recommend for social…
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Logos and First Impressions | Branding Series 1 of 5 | MP 02
Why does having a good logo matter? What makes a bad logo? What are the best first impressions in branding? In this podcast episode,…
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Introduction To The Marketing in Practice Podcast | MP 01
Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private…
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7 Tips for Building a Website Development Strategy
Every business needs to invest resources into building a strong website where clients can learn more about it. However, designing a website is not…
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How to Get Referrals from Churches | 4 of 5 | 05
How do you market to churches? Where do you start? How do you establish relationships with churches? In this podcast episode, Joe Sanok speaks…
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Marketing and Branding a Faith-based Practice | 3 of 5 | 04
Where do you start when marketing a faith-based practice? What are some things to consider when marketing a faith-based practice? Are there any specific…
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Introduction to the Faith In Practice Podcast | 01
You’re curious about incorporating faith in practice. Having a faith-based practice can be a tough balance. As a business owner, how do you build…
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Top Tips for Designing a Logo for Your Private Practice
Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know…
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Three Terms You Need to Know When Developing Your Marketing Plan
What’s marketing? It is taking people through the know, like and trust formula. First people that don’t know you need to know you exist….
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7 Content Tips That Will Bring More Online Traffic To Your Website
The advancement and the developments that are taking place these days have increased our dependence on the internet and technology like never before. We…
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Best Copywriting Techniques For Your Website With Kimberly Weitkamp | PoP 422
How did you get into copywriting? What steps did you take? What are some best tips for copywriting on websites? In this podcast episode,…
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A Full Brand Strategy for a Private Practice | Branding Series with Sam Carvalho 5 of 5 | PoP 421
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from…
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What To Get To Brand A Practice | Branding Series with Sam Carvalho 4 of 5 | PoP 420
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the…
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How To Use Social Media To Grow A Practice | Branding Series with Sam Carvalho 3 of 5 | PoP 419
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about social media for private practice and how you can use it to grow a practice.
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Website and Your Customer’s Experience | Branding Series with Sam Carvalho 2 of 5 | PoP 418
In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about website best practices and your customer’s experience on your website.
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Logos and First Impressions | Branding Series with Sam Carvalho 1 of 5 | PoP 417
Why does having a good logo matter? What makes bad logos? What can help with first impressions in branding? In this podcast episode, Joe…
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Marketing and Branding a Faith-based Practice | Faith in Practice 3 of 5 with Whitney Owens | PoP 409
Where do you start when marketing a faith-based practice? In this podcast episode, we discuss how to market and brand a faith-based practice.
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How to Attract Ideal Clients & Build Your Online Counseling Caseload
In this article, we share 3 marketing strategies for online couseling that will help you stop worrying and start doing what you love; helping others.
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Branding, Blogging, and Being Awesome | PoP 401
In this podcast episode, Joe Sanok speaks about how to brand a private practice, blogging and being awesome for those starting out.
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Be a Game Changer in Your Town
You can call it marketing, advertising, the perception of it is clear: you’re a professional providing “ah-ha” moments of your work for others to digest.
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Holly Chantal on Setting Yourself Apart | PoP 396
In this podcast episode, Joe Sanok speaks with Holly Chantal about finding your unique voice in business and aligning with next stage of business growth.
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3 Key Tips to Up Your Game as an Online Therapist
Being an online therapist can be a very rewarding career. With this freedom comes the responsibility of continually looking for ways to up our game.
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Tommy Griffith did SEO at PayPal and AirBnB and now teaches entrepreneurs how to make e-courses | PoP 394
How do you turn your side-gig into your full-time gig? What are some of the basics of understanding SEO? And how do you launch…
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Monthly Round Up Of Posts: July 2019
We hope your July was filled with some amazing progress, that you reached some goals but that you also managed to take some time…
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Ask Kelly Higdon: What are Some Marketing Ideas for Private Practice?
Where does content creation fit in? When you’re first starting out, focus on your website and blogging (minimum of twice a month) Social media…
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Allow Technology To Help Your Practice Grow
If you are setting up a private practice and you want to make sure that you can allow it to grow as it needs…
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What is a Marketing Strategy, really? (3 of 3)
In my previous posts (part 1 and part 2) I discussed the first components of a marketing strategy for private practice: thinking about your…
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Monthly Round Up Of Posts: June 2019
In the blink of an eye half of the year is gone and we hope it’s been an amazing 6 months of 2019 for…
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Juan Santos is an Introvert and He’s Good at Marketing | PoP 380
Are you an introvert? Do you struggle to market your business because you are not comfortable with putting yourself out there? Want some key…
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What is a Marketing Strategy, really? (2 of 3)
In my previous post, I shared some thoughts on what marketing is about and discussed the first component of a marketing strategy. In this…
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What is a Marketing Strategy, really? (1 of 3)
Most therapists seem to have an incomplete idea of what marketing means. Some think it is about creating awareness (“you have to get your…
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10 Ways to Get Your Name Out There
Over the course of watching some of the greats in private practice operate, I’ve concluded that they stick out because they aren’t following the…
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Marketing Strategies For Growing Your Practice
When it comes to growing your business online, there are so many different strategies and tactics out there being promoted as the right ones….
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7 Email Marketing Tips For Private Practices
Email marketing is one of the best tools to spread your outreach and raise awareness of your private practice. However, it’s more in how…
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An Abundance Mentality And Your Ideal Client
Have you ever talked to your clients about the difference between a scarcity consciousness and an abundance mentality? Here’s the example that I use…
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Laura Long Helps Badass Brands | PoP 326
Are you stuck with an idea and not sure how to execute it? Do you feel like you may have some analysis paralysis? Do…
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How To Stop Sounding Like Every Other Therapist
Dear Therapist Stop being boring when you market. Stop writing your profiles and web copy like you are writing your dissertation or worse yet…
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Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Do you need some help defining, establishing and building your business online? Are you stuck for ideas about what to share on social media…
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Marketing Strategies: How to Optimise Your Website
This is unit 3 of this marketing series and we’re going to be covering what you need to do to optimise your website. Two…
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Marketing Strategies: Types of Marketing in Private Practice
This is unit 2 of this marketing series and we are going to talk about different marketing strategies. Two Ways People Decide To Work…
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Marketing Strategies: ‘At’ Versus ‘With’ Marketing
This is part 1 of the marketing series for private practices and we’re going to look at Marketing Strategies: ‘At’ versus ‘With’ Marketing. ‘At’…
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Three Business Development Strategies Within the Growth Phase of Private Practice
In this video I’m going to show you the three ways that you can get through the growth phase of your private practice. The…
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8 Free Ways to Market a Private Practice
8 Free Ways to Market a Private Practice Marketing your private practice may seem difficult, especially if you are one of many counselors in…
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