Have you ever thought about your business having the potential to become an economic powerhouse? Are you wondering how to better connect with your clients through social media? Do you believe in asking your peers for help or do you like to go it alone?
In this podcast episode, Alison Pidgeon speaks with Tara MacMullin about creating economic powerhouses and how small business can market themselves better.
Meet Tara McMullin
Tara McMullin is on a mission to turn today’s small business owners into tomorrow’s economic powerhouses. She’s the founder of CoCommercial, a support network where small business owners trade notes, share what’s working for them, and connect for support, opportunities, and camaraderie. She’s also the host of What Works, a podcast that takes you behind the scenes of successful small businesses and shows you what’s working in marketing, operations, time management, product development, and more. Entrepreneur named it one of 24 top women-hosted podcasts for business owners. Tara is also a sought-after speaker, educator, and a bestselling Money & Life expert on CreativeLive. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.
Tara’s website is CoCommercial – request your invitation to join.
Find out more about Tara here:
Tara McMullin’s Story
Tara has been in business by herself for 9 years. She started blogging and building a following and audience whilst figuring out where her interests and skills overlapped with what their needs were. In the process of doing this she blogged and created content and training around business and blogging for the artist/maker and designer space then moved on to working with life, business and wellness coaches. Tara developed a business coaching program called Quiet Power Strategy but most recently her work has centered on bringing small business owners together and helping them trade notes and have transparent and honest conversations about whats really working.
In This Podcast
In this episode Alison Pidegon speaks with Tara McMullin about how she helps small businesses owners connect with each other in a peer to peer fashion so that they can trade notes and figure out what’s really working.
The Power Of Community
CoComercial is us doing our absolute best by creating a space and the conditions for people to get exactly what they need to help themselves grow their business.
When Tara found herself in a position where she was literally flat on her back after experiencing a fall she wasn’t able to take calls or reschedule, her assistant arranged with the community that they would take her place. This was so successful and it was a win for both parties.
Digital Marketing Trends
There is a trend toward relationship building (connecting with people) over broadcasting (how to get something in as many hands as possible).
The focus has shifted back to really connecting with people and engaging in real conversations. All business should look at how they can use the digital tools they have at their disposal to build authentic relationships and get those conversations going.
Creating Content That Comes Across As Authentic Without Disclosing Too Much
Enthusiasm breeds that sense of authenticity but its also highly attractive.
When you are enthusiastic about something it is really attractive and you are able to positively influence others. You can do this by utilizing Instagram stories to showcase a book you are reading or do a Facebook live about an event you are attending. This will allow you to create a relationship without having to cross the line.
Branding comes down to how you want to be remembered.
What do you want people to be saying about you and how is this different from others in your field.
Allow your brand to evolve and don’t expect that this is something you are going to come up with overnight. Take every opportunity to think about your brand and notice something new, whether it be networking or sending an email.
Common Mistakes Service Providers Make
- When you don’t get help soon enough – asking peers or having a network of people you can ask advice
- Not hiring people who are on your same team and on board with your mission
- Being unwilling to make offers and talking about opportunities to do business
This is an exercise you do when you have a new offer (maybe a new podcast or a workshop), imagine yourself 6 months into this and it fails miserably. You should then brainstorm why it has failed. This will allow you to come up with contingencies and plan accordingly.
Goal Setting And Marketing Plans
Set your goal bigger than you think is realistic. Whatever you think is realistic is based on what you’ve done before, and what you’ve done before probably hasn’t gotten you the results that you really want.
- Talk to other people about what’s really working for them – you can start to get creative about what might work for you
- Ask ‘what if’
- Think through what your customer journey looks like and what different situations are that get them to take certain actions
- How can you help your client now
Difference Between A 6 Figure And A 7 Figure Business
You can get paid to own your business – it’s not doing about doing the work it’s about creating the business
- 6 figure business mindset – how much can I make, offering my services and creating value on my own
- 7 figure business – how can my company have the capacity to create this amount of value
- Meighan O’Toole Helps Small Businesses Define, Establish, And Build Their Businesses Online | PoP 322
Meet Alison Pidgeon
Alison Pidgeon, MA, LPC is the Founder and CEO of Move Forward Counseling LLC. What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Alison Pidgeon is now working with Joe Sanok to provide business consulting, with her niche being adding insurance to a practice and growing from a solo to a group practice. View her consulting page for more information.
Thanks For Listening!
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