I remember what it was like to visit my first private practice website it had bright colors, many photos of seemingly happy people, and was full of different buttons to click on. Of those buttons is one in particular known as the “action button.” You know, the button you’d like your clients to press when they are really ready to seek your services. But, that’s not what we’re covering today.
What I’d like to discuss is a button that I normally don’t see on many websites as much as it’s needed. When those who are seeking services are navigating your website, they aren’t necessarily interested in clicking the “I’m Ready” button just yet. It’s likely they aren’t sure if they even want to move forward with you. This is where another button could be added to your homepage. A very special button.
A Special Button
This button is known as the “unsure” button, or what I like to call the “I’m Not Sure Yet” link.
There’s a world of a difference between two kinds of people who work in sales. One of them tries to sell you a solution, and the other tries to sell you a solution and its objections. Objections are the many reasons your ideal client may think of that stop them in their tracks from clicking your “I’m Ready” button. Which is why an “I’m Not Sure Yet” button is so vital for your page. It gives your clients an alternative option which is both helpful for themselves and your business.
Clients aren’t sure why they want to seek your services yet, and for good reason. So, why not make it easier for your clients and have a button that sends them to a page of questions they may have with well thought out answers. Here’s an objection question for example: “I don’t think I even need therapy, it’s just talking right?” Something many of us have heard before.
Depending on your style, orientation and approach, you probably have answers for such a popular question. Why not have a good list of potential objection questions you think your ideal client ponders about, and with answers, so that your clients can be absolutely sure they are ready to see you, and with all objections now on the table in plain sight. Transparency is king in mental health.
Many could call this a FAQ (Frequently Asked Questions) page, but I like to call it “clearing the air to help clients feel good in their decision page.” Whatever the case may be, having a button that’s dedicated to client’s unsure feelings is a powerful tool missing from thousands of private practice websites. Treat this button as if it’s your “I’m Ready” button. You’d be surprised at how many more clicks you get on your site once you’ve added this special button right next to your “I’m Ready” button. And if you don’t have an “I’m Ready” button already, start with that one first and see if you notice anything. Good luck.
Jacob Kountz is the founder of Kern Wellness Counseling, a mental health blog, in Bakersfield, CA. His works have been featured on USA Today, Thrive Works, Fatherly, Martha Stewart Weddings, Thrive Global, and is a Practice of the Practice monthly contributor. His blog has also been ranked as one of the top 60 Mental Health Blogs and Websites to Follow in 2018. Currently, he is a therapist for a local non-profit clinic where he provides therapy for individual adults, couples, and families. He is also in the process of becoming an Associate Marriage and Family Therapist. He aspires to one day open a private practice in Bakersfield, CA so he may continue to serve his local population. The opinions expressed are his own and do not represent the views of the clinic.