The Legal Side of Marketing

Legal & Marketing

Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on the legal side of marketing.

Question

Stephanie: I’m thinking about creating a marketing postcard that focuses on how to manage anxiety. I’d like to then offer that to doctors offices and place it in a public place in my area. Do I need some legal verbiage at the bottom regarding what I’m putting on there?

Answer

Joe: It depends on what you put on there. I would say you might want to look at some of the free anxiety indexes. Then you can cite those that are actual anxiety indexes, that are free to use. That’s not proprietary or anything like that. There are also a lot of questionnaires. If you want, you can put ‘This is not a replacement for therapy and not meant to diagnose’ in small print. But I would say it really depends on how in-depth you go. You’ll definitely want to make sure that you can evaluate that with your attorney, if you’re unsure.

For the most part, a postcard is going to be not seen as ‘here’s this kind of solution to anxiety’. So I would say, on the front side, make sure the image is pretty – use Unsplash.com to get free images that you’re allowed to use. Use Canva.com to design it so it looks really good. And then, probably the cheapest way to get postcards is to take those designs and then use Vistaprint, who always has deals on their printing. They’re not the highest quality but, if you have good design, it’s not going to matter that much.

Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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