Think of Marketing Data as a Story with JJ Reynolds | MP 105

On this marketing podcast, JJ Reynolds talks about thinking of marketing data as a story.

How do you build more traction on your website and increase client interaction? Do you look at your website data and stats? How can you use these numbers to measure and create predictable success?

In this podcast episode, Sam Carvalho speaks about how to think of marketing data as a story with JJ Reynolds.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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Meet JJ Reynolds

A photo of JJ Reynolds is captured. He is the head of marketing and analytics at Mediauthentic. JJ is featured on Marketing a Practice, a therapist podcast.

JJ Reynolds, from Mediauthentic, started working in the field of marketing as a videographer who would create marketing videos and other assets. However, he quickly learned that organizations didn’t really know what to do with these things once they had them. Now he focuses on assisting businesses in measuring and acting on their marketing data.

JJ believes that what most digital businesses need is someone to provide reliable consistent data to take action.  Understanding that being online takes a lot of work, he helps eliminate the “Guess Work”.

Visit Mediauthentic and connect on LinkedIn.

In This Podcast

  • How to find out what is and isn’t working with your website
  • Boost your customer interaction
  • Measure consistent growth
  • JJ’s advice to private practitioners

How to find out what is and isn’t working with your website

Whenever you receive a number about your current stats, either from a company that manages your website or someone that you’ve hired, ask them; “What are we going to do about it?”

That’s where you want to add context … add context to any number that you are given and ask [why] it exists because then you can … [ask], “What are we going to do about it?” (JJ Reynolds)

Get context for the stats around your website, and ask questions. Then you are better able to decide which route to take by considering the best option moving forward based on your goals.

Boost your customer interaction

The best thing that you can do to increase customer interaction on your website and social media platforms is to speak to who they are.

What you want to try and do is [to] define what the intention is [behind] your marketing story. (JJ Reynolds)

Change your perspective on data analysis. It is a tool that you can use to measure the success of your marketing and the success of your website by encouraging customers to interact with you and your product.

If you see that something is not working, change it.

Don’t think of it as data, think of it as a story. (JJ Reynolds)

Measure consistent growth

Measure your numbers and metrics on an ongoing basis to track growth.

  • Start at the top by simply looking at the page views of your call-to-action page.
  • Track how many start the process by either coming to the page or clicking the button
  • Keep track of transactions and purchases

People who saw the page could be 100% … I would estimate that probably about 30% initiate or click to do something, and usually between 6 – 12% of people will take the action. (JJ Reynolds)

Now, use these numbers and measure your success as it develops.

[Use] these numbers to help [you] predict what next month’s revenue’s going to be … the gold standard is for you as the owner … to say, “How much revenue are we going to bring in next month?” The closer you can predict that, the more valuable you are. (JJ Reynolds)

JJ’s advice to private practitioners

Just knowing your numbers is going to put you 90% above the competition. Then, being able to influence those numbers is where you can talk with a lot of marketing companies to boost your business with you being involved in the process.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to

Thanks For Listening!

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