In this video I’m going to show you the three ways that you can get through the growth phase of your private practice. The growth phase of your practice is from that $40,000 to $100,000 range. There’s three specific things that you need to do so that you can master this phase and move on to the scaling phase.
First you want to focus on three different things:
- Your ideal client
- Content that attracts them
- Networking with people that will bring that ideal client in
Your Ideal Client
By determining who your ideal client is, what you’re doing is you are focusing in and saying this is the kind of person I want to attract. Figure out a name for this ideal client, an age, what are the stresses that they’re dealing with. The more that you can get in the mind of your ideal client, the easier is to know what kind of content they want to consume and who they are networking with, so when you create that content that can come in a variety of ways.
There’s no perfect way to create content because your ideal client might be different from mine. So if you’re working with stay-at-home moms, Pinterest is going to be a great place to be because we know that 80% of users are female and half of those users are moms. Whereas if you’re working with people that are empty-nesters, Facebook and maybe LinkedIn might be the best place to be. So we want to know what your ideal client is and then create content that connects with them, that could be infographics, Facebook lives, blog posts or downloads that are going to help them continue to grow.
Networking with People that Will Bring in The Ideal Client
You want to be networking with people that are connected to them, that could be teachers pastors it could be their doctor. We want to find the people that they’re already connected with so those people can refer them to your practice.
Then we Want to Add
We want to add, what do we want to add to your practice, we want to add clinicians, we want to add people and we want to add systems.
Let’s talk about adding clinicians, we want to look at who you already serve and are getting referrals for and say what are those ancillary services that you could refer to? So for example maybe you help couples, who else might you want to help? Maybe their sons or their daughters, maybe you want to help their parents, maybe you want to help their friends. So it might make sense that you have a therapist that focuses on teenagers or maybe a therapist that focuses on play therapy. Where are you referring out, when you could keep that money internally.
Next you want to look at adding people. Every time you miss a phone call when you’re in session, that’s potential money you’ve left on the table and so you want to hire people that can call back, can schedule and can get these folks in. The more that you do that, the easier it’s going to be for you to continue that flow.
Lastly we want to have systems. Electronic medical records, we want to have scheduling be easy, that could be things like therapy notes or G-Suite. When you do that, it makes that ease so much better so that you’re able to have people come in without it being based on your own time.
We want to understand the flow. At the very beginning we want to say what do people need before they come in for these services? Are there questions that they have? For example, say you’re a therapist that helps parents that have a son or daughter that’s cutting, you might want to have some services ahead of time before they even come in for counseling. So for example you might have a download for parents, you might have a video that’s all about cutting, you might do Facebook lives you might even have an e-course that walks them through specifically what they can do before they ever come to counseling.
You then want to look at during services in your private practice, what can you do better? Maybe that’s giving books away, maybe that’s giving worksheets out, maybe that’s helping them create goals in a new way. And then lastly we want to look at after services, what else do they need? That might be group therapy, that might be an e-course on that side. It might even be some sort of accountability through an automated email course. What are the things that people need before, during and after services.
Ready to Get the Next Level?
I’ve seen people level up so fast especially those that were in my mastermind group. They were able to move forward, have accountability and know exactly what to do next. What they do is they focus in on what’s the very best use of their time and they give everything else to other people. They create an infrastructure so they can focus in on the very best use of their time. If you’re interested in applying for this mastermind group head on over to practiceofthepractice.com/apply
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .