Thriving through COVID – 3 free or low cost tools to save money and run your practice more efficiently with Brent Sweitzer | PoP 488

Are you looking for resources to help your practice thrive and continue to function at an optimum level during COVID? Would you like to learn some tips on how to remain financially sustainable? Where can one find helpful tools?

In this podcast episode, Joe Sanok speaks about 3 free or low-cost tools to save money and run your practice more efficiently with Brent Sweitzer.

Podcast Sponsor

When you’re in private practice it can be tough to find the time to review your marketing efforts and make improvements where needed.

Whether you are a seasoned clinician who’s current website needs to be revamped, or a new therapist building a website for the first time, Brighter Vision is here to help.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers will create you a custom website catered to your specific marketing goals. Better yet, they provide unlimited technical support to make sure it stays updated, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

To get started with $100 off, head to

Meet Brent Sweitzer

Brent Sweitzer, LPC, RPT specializes in helping distant couples reconnect and in helping children kids manage losses and challenges using play therapy. He is a Licensed Professional Counselor and Registered Play Therapist, which means he has received special training and supervision in using the medium of play to work with children of all ages.

He is also extensively trained in Emotionally Focused Couples Therapy, a well-researched approach that helps couples overcome longstanding conflicts in order to feel closer and communicate better. He runs his own private practice, Sweitzer Counseling that serves the communities of Cumming, Johns Creek, Alpharetta, and the surrounding communities in Atlanta, GA. He is married and has two young children of his own. When he’s not connecting with clients or his family, he’s often exploring the great outdoors or strumming his guitar.

Visit his website and connect on Facebook. Be Notified when the Purposeful Parent Podcast launches in Fall 2020. Also, visit Smart Practice Resources.

In This Podcast


  • Diversify your income streams
  • 3 free/low-cost tools
  • Give yourself financial wiggle-room

Diversify your income streams

Necessity breeds invention, you know? And so as more things kinda squeezed on me, it awakened that creative and resourceful parts that I think we all have that circumstances kind of activate and focus.

Having two income streams or multiple streams can take some vulnerability away if you only work with one main one. Thinking long term and diversifying your income streams can allow you some breathing space to deal with crisis moments, such as COVID.

3 free/low-cost tools

  1. Quickbooks
  2. Wave accounting
  3. Use your ethernet instead of spending fortunes on trying to set up WIFI that might be unreliable.

Spend some time evaluating where your expenses lie and see if you can opt-out and work with a resource that is cheaper or more effective than simply sticking to the old one because it is more familiar to use.

Give yourself financial wiggle-room

  • It is a progression to work through, starting to work on the more resourceful aspects.
  • The best way to make this shift is to change your views on business resources into an investment mindset – investing in something now may feel expensive but will be more efficient and cost-effective in the long-term.
  • Hang onto wise frugality but let go of short-sightedness money-saving habits.

Books mentioned in this episode

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.