Tips for Creating a Great Email Signature | MP 86

On this marketing podcast, Samantha Carvalho talks about tips for creating a great email signature.

How do you create a simple yet eye-catching email signature? What are some dos and don’ts to avoid when designing your email signature? Which budget-friendly platforms can you use to design your own email signature?

In this podcast episode, Sam Carvalho offers some tips for creating a great email signature.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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In This Podcast

  • Aim for simplicity
  • Use budget-friendly platforms
  • Consider the direction that you are sending your recipients in

Aim for simplicity

Your signature does not have to be flashy to be effective. Simplicity can better capture someone’s appreciation and attention. Here are a few dos and don’ts:

  • Do keep it short: use no more than 3-4 lines of text. Include name, title, website, contact, location.
  • Do be careful with contact information.
  • Do use color.
  • Do include an image: your logo or a simple professional headshot can add authority and build trust.
  • Do use hierarchy to direct the eye: Use scale, color, and font weights to visually signal to your email recipients which elements of your signature should be read first.
  • Do optimize for mobile: send yourself a test email and check that your signature looks good on mobile too.

A quick tip on this around the design of your email signature is to align your graphic, type, and icons logically and simply to bring order and harmony to your design. (Sam Carvalho)

  • Don’t include your email address.
  • Don’t add every platform: prioritize your most important or prominent social media handles.
  • Don’t promote a personal agenda with a work email signature.
  • Don’t go font-crazy or use animated gifs: use a maximum of two fonts max. Avoid flashy or blinking objects.

Match the color scheme and typeface to your company’s branding. Try to not use more than 2 or 3 colors, and use the color to draw attention to what you want people to focus on in your email signature design. (Sam Carvalho)

Use budget-friendly platforms

There are signature generators available that you can use to help you design your email signature on a budget.

They can help you to create a dazzling signature, but a drawback of using them is that most will require you to populate the email address field whether you like it or not.

They also include a bit of their own marketing, such as ‘get your own free email signature here’, with a link to their product. So, you’ll need to weigh the pros and cons before deciding to go this route. (Sam Carvalho)

If you decide to use a generator, try:

  • HubSpot
  • Exclaimer
  • WiseStamp

Consider the direction that you are sending your recipients in

The goal is to make it easy for your contact to interact with your signature, and not to slam them with a wall of links and social icons.

Ask yourself: what do I want my contact to do when they see my signature? It might be simply to recognize your name, title, and company. Or it might be:

  • Connecting with you on LinkedIn
  • Visiting your website
  • Reading your blog
  • Checking out your YouTube channel
  • Registering for an event or webinar
  • Responding to a specific call-to-action

No matter how you use your signature, keep it clear and concise to make the best closing statement.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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