Let’s face it: Running an independent business or private practice is a challenge. While being your own boss has its obvious benefits, you probably know how difficult it is to get your name out there and maintain a consistent customer base. That’s why, as an independent business owner, you need a unique brand; a brand identity will help you make a memorable impression on your target audience, help you form connections with them, and ultimately create loyal customers that stay with you for years on end. And, as one of the most important elements of a brand is your logo design, we share tips below on how to easily make one.
Understanding Your Brand
You can’t create the perfect logo unless you have a good understanding of your brand. There are multiple components of a brand that make it complete. For starters, you need to know what your main objective is – offering the best-in-class products in a particular domain, providing exemplary customer service, etc. You also need to study your competition closely to identify the things that make you different and better. This information can help you create the foundation of the logo.
Few private practitioners have experience with graphic design and logo design. So, it’s only sensible for them to look at other popular designs to find ideas for logos. There are actually many websites and blogs where you can find attractive and unique logos in different categories to get ideas for your logo. However, you need to prevent a common mistake here which is taking too much liberty with the design and the common elements.
For instance, when you find a suitable design, then you can learn the techniques used in it. However, when you are creating your own design, then you should ensure that it looks different enough so as to not breach the rule of plagiarism.
Keeping it Simple
A company logo is a product of creativity and art. This means that you are free to experiment with different ideas and concepts as long as they make sense in the design. However, there are a few basic principles of logo design that you need to follow nonetheless. Simplicity is one of them. But what does it mean really, and isn’t your logo supposed to be rather complex and elaborate? The right answer is “not really”. Contrary to popular belief, simpler designers are more effective and memorable than complex designs. Think about popular brands like Nike, Apple, etc. You can see that their logos are simple even though these brands are massive and well-recognized around the world. The same principle applies to private practice businesses.
Many private practitioners do marketing with billboards, newspaper advertisements, and promotional items like calendars and notepads. In all these products, you need to use logos if you want to build a brand. This means that your logo should be scalable, i.e. it looks great on a large billboard as much as it does on a small pen. This aspect is usually taken care of automatically when you follow the simplicity principle – simple designs are easy to upscale or downscale.
It’s important that the logo you design doesn’t just look attractive but it’s also relevant to your business. For instance, if you offer legal services, then you want a logo that uses bold and formal colors (black)/fonts (Times New Roman). Similarly, if you are a paediatrician who runs a clinic, then you have the liberty to create a design that’s warm and friendly so that it helps the kids become comfortable in your clinic.
It’s a common misconception that branding is meant for large enterprises like Google, Apple, etc. Small businesses and private practitioners can benefit just as much as their bigger rivals. This is because, with high-quality branding assets such as logos, they can stand out from the competition and emerge as trustworthy and professional service providers. Besides, designing top-notch logos has become easier than ever with advanced online tools that use artificial intelligence and machine learning. So, what are you waiting for? Design a beautiful logo today itself and grow your business into a brand!