How can you stand out online in an increasingly crowded social media space? Did you know that you are the best-selling point of your business? Are you spending your marketing budget correctly?
In this podcast episode, Alison Pidgeon speaks with Jennifer Spivak about using Facebook and Instagram to grow your practice.
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Meet Jennifer Spivak
Jennifer Spivak is the CEO of The AdGirls Agency, an all-female Facebook Ads agency. She has helped hundreds of businesses generate millions of dollars on Facebook and Instagram, with many seeing a 1000%+ return on their ad campaigns.
Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and breaking the rules when it comes to Facebook ads. Jennifer has been featured in Forbes and The New York Times, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.
FREEBIE: Group Practice Listeners get free access to The 100 Creative Ad Ideas That Make Competition Irrelevant.
In This Podcast
- How to stand out in the crowd
- Branding a big practice
- How to appropriately budget advertising
How to stand out in the crowd
Many people market themselves with their results. They advertise their success rates, they show the client transformations, and they give wisdom.
Even though this is a good strategy, it is not enough to stand out.
The only possible thing that could ever be truly unique about what it is that you do and the services you offer is you. My punchline is, “stop talking about pain points … and talk about you. (Jennifer Spivak)
Distill your message through these four categories:
1 – Credibility
2 – Vulnerability
3 – Personality
4 – Feel-good
Branding a big practice
With bigger companies, the credibility piece is important as well. They need to be able to show examples and depictions of the success they can offer their clients.
For vulnerability, the marketing team of a larger corporation can release videos from time to time that expresses and reiterates the “why” of this business from the owners.
Personality-wise and feel-good, write and express humor in a way that attracts your ideal clients professionally while humanely. People want to connect with other people, so showcase your humanness in the business.
How to appropriately budget advertising
What it always comes down to is a lack of understanding [around] the data, and how to use it [effectively] in your business. (Jennifer Spivak)
There is no one right way to advertise and market yourself.
Diversify your marketing efforts, your advertising budget, run some tests, and see on which platforms you get the best results.
You can get crystal clear on data when it comes to online advertising.
When you know and understand the data in your business, you are in control of your own growth. (Jennifer Spivak)
Useful links mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes.
- Visit The AdGirls Agency website, and connect with them on Facebook
- Connect with Jennifer on Instagram and LinkedIn
Check out these additional resources:
- How to Be a Rebel Therapist with Annie Schuessler | GP 112
- Group Practice Launch
- Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month
- Email Alison: email@example.com
- PoP Group Practice Owners Facebook Group
- Free resources to help you start, grow, and scale
- Work with us
- Consult With Alison
- Alison Pidgeon on Therapy for Your Money Podcast
- Practice of the Practice Network
Meet Alison Pidgeon, Group Practice Owner
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
Transformation From A Private Practice To Group Practice
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Thanks For Listening!
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