Using Online Directories to Grow Your Practice with Jessica Tappana | FP 108

On this therapist podcast, Jessica Tapana talks about using online directories to grow your practice.

Are you using online directories and feeling frustrated with a lack of results? Which online directories actually boost your SEO? How can you connect with clients through your SEO without even interacting with them?

In this podcast episode, Whitney Owens speaks about Using Online Directories to Grow Your Practice with Jessica Tappana.

Meet Jessica Tappana

A photo of Jessica Tappana is captured. Jessica is a Licensed Clinical Social Worker and the founder and Owner of Simplified SEO Consulting. Jessica is featured on the Faith in Practice Podcast, a therapist podcast.

Jessica is a Licensed Clinical Social Worker with experience in mental health working with individuals of all ages. She is also the Founder and Owner of Simplified SEO Consulting.

Jessica helps therapists and other mental health professionals get their websites to the top of Google. She and her team and provide “Done for You” SEO Services where they optimize pages for busy business owners or teach DIY mental health professionals to do their own SEO through SEO training.

Jessica first came up with the idea for this business when she was teaching others about SEO at Slow Down School in 2018, and teaching other business owners to optimize their own websites has remained a core part of her business.

Visit the Simplified SEO Consulting Website. Connect with Jessica on LinkedIn and Twitter.

Follow this link and use promo code “Faith” for 20% off any of Simplified SEO Consulting’s online, DIY SEO courses!

Follow this link for a comprehensive list of Therapist Directories you should consider joining!

In This Podcast

  • Benefits of online directories
  • Online directories for therapists
  • Boosting SEO
  • Jessica’s advice to Christian counselors

Benefits of online directories

1 – It provides you with high-quality backlinks. These are links from other websites that Google trusts that are sending people to your website.

2 – Google wants to make sure that your name, address, and phone number are consistent across the web. This boosts your business’s trustworthiness.

Online directories for therapists

Many therapists opt-in to online directories that are specific to therapists because they are hoping to attract real clients into their practice. Some therapists, however, become frustrated because this approach is not always successful.

[The online directory] is still doing you good because you’re still getting that SEO benefit. The problem with these therapist-specific directories is they’re not all really high quality in the eyes of Google. (Jessica Tappana)

Google appreciates consistency and trustworthiness above all else, and some of these therapist-specific online directories are not trusted by Google as valid sources. There are online directories that function just for SEO, such as:

  • Chamber of Commerce
  • Brown Book
  • Easy Local
  • Hot Frog
  • Judy’s Book etc.

There are all of these different directories that Google’s going to look at, and even though you will probably never get a client from these, if you can get on them for low cost it helps them raise your trust with Google. (Jessica Tappana)

This is because your name, address, and phone number will be the same across all these online directories. Google appreciates consistency and will rank your SEO higher because it finds you trustworthy.

Boosting SEO

If your budget is tight and you want to grow your SEO, consider:

  • Working from the visibility report
  • Searching for free directories
  • Applying and manually submitting
  • Keeping a list of all the directories that you have become a part of

Jessica’s advice to Christian counselors

Market your services in a way that is true to your values as a Christian. Marketing can feel salesy, but the tools of therapy deserve to be shared. It can help you to find people who would benefit from therapy.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Whitney Owens

Photo of Christian therapist Whitney Owens. Whitney helps other christian counselors grow faith based private practices!Whitney is a licensed professional counselor and owns a growing group practice in Savannah, Georgia. Along with a wealth of experience managing a practice, she also has an extensive history working in a variety of clinical and religious settings, allowing her to specialize in consulting for faith-based practices and those wanting to connect with religious organizations.

Knowing the pains and difficulties surrounding building a private practice, she started this podcast to help clinicians start, grow, and scale a faith-based practice. She has learned how to start and grow a successful practice that adheres to her own faith and values. And as a private practice consultant, she has helped many clinicians do the same.

Visit her website and listen to her podcast here. Connect on Instagram or join the Faith in Practice Facebook group. Email her at

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Faith in Practice is part of the Practice of the Practice Podcast Network, a network of podcasts that are changing the world. To hear other podcasts like Empowered and Unapologetic, Bomb Mom, Imperfect Thriving, Marketing a Practice or Beta Male Revolution, go to

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