Are you wanting to improve conversion rates through your website? What changes can you make on your website in order to maximize your client satisfaction and encourage them to contact you? Even if you are thinking of revamping your website, which designer tips should you follow?
In this podcast episode, Sam Carvalho speaks about 10 tips to follow for a great website.
In This Podcast
- Visual design
- Information accessibility
- Mobile friendly
Your website design must be easily navigable, and your menu items should be accessible from any page on your website. Viewers on your website should always be able to tell where they are on your website and be able to see how to get where they want to go from there.
Remember, there is a fine line between an interactive menu and an annoying one, so functionality is important.
- Logo on the top left corner and main navigation to the right
- Place all services under a ‘service’ dropdown, instead of placing them all individually
2. Visual design
People are visually orientated and therefore using great graphics is a good way to make your website appealing to your users. You only have a few seconds to impress your new website visitor, and with good graphics, you can let them know that your business is trustworthy and professional.
Keeping this in mind, it is important not to go overboard with visuals. Scrolling text, animation, and flash intros should be used sparingly and only to emphasize a point for maximum effect. With a visual design, less is more, and do not be afraid to make use of white space in order to keep your website clean and not crowded.
Content is the backbone of your website. It plays a major role in your search engine placement and it contains the information that your visitors are looking for in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective, and popular.
No matter how informative and aesthetically pleasing your website is, it will not work if it is not web-friendly. It is important that your website designers make use of meta tags, alt tags, and are well versed in SEO. There are many factors that affect your search engine placement and the visual appearance of your site, so make sure your web designers are capable – or hire a professional.
A truly effective website design engages viewers from the get-go and holds their attention throughout every page, as well as influences them to contact you, also known as ‘conversion’, your website’s ultimate goal. Again, it must be said that there is a fine line between interaction and annoyance, so make sure the level of interaction never outweighs the benefit.
Observe your page load time, you can use tools like Google’s Page Speed Insights to check this. If it is too slow, then you may need to look at adding a caching plugin or optimizing your images. You can catch to your web developer about this.
6. Information accessibility
Not all your viewers will have time, or perhaps the interest, to view your whole website in one sitting. They may need to only find a phone number or address and for this reason, it is important to place this kind of key information in plain sight in an easily accessible area.
People read in a F, E and Z pattern. For observation sake, ask your friends and family to check out your budding website and watch where they go.
Consider creating a FAQ page too. This is where your audience can go to learn more about your company, products, and services. For many people, the FAQ page is the second page they visit right after the homepage.
A successful website anticipates what your visitor is thinking when landing on your page and caters directly to their needs, arranging elements in a way that makes sense. If a visitor is searching for one of your products or services on a search engine directory, it is important that your website has a landing page that is directly relevant to what they searched for.
Your website should be a direct reflection of your business and brand. Your visitor should immediately make a visual connection between your logo, print material, and physical location. This not only contributes to the memorability of your branding but also adds a level of credibility and enhances the overall image of the business.
Your website has the potential to be the most successful client generator for your business and, therefore, emphasis must be placed on helping potential new clients find services they need in order to get into contact with your business. Providing your potential clients with the tools they need to do business with you in an easy, enjoyable way will increase your website conversion.
Make sure you have clear and visible calls to action on every page of your website and that you are tracking website conversions to see what areas of your sales funnel you can improve on.
10. Mobile Friendly
Recently, more than 60% of internet users prefer to view websites on their smartphones, therefore make sure your website is optimized for both mobile and iPads or Tablets. Responsive web design is the best because it portrays web content well, regardless of the kind of device it is being shown on. Search engines like Google also check mobile compatibility in order to prepare search results for mobile devices.
- 6 Elements to Include in Your Brand Style Guide | MP 41
- 10 Web Design Mistakes to Avoid | MP 16
- Simplified SEO
- Email Sam at firstname.lastname@example.org
- Design Services With Sam
- Apply to work with us
Meet Sam Carvalho
Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Thanks For Listening!
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