Website and SEO Essentials with Austin Kirkland from Brighter Vision | GP 85

Image of Austin Kirkland. On this therapist podcast, Austin Kirkland talks about website and SEO essentials.

Are you interested in marketing your practice in multiple states? What are some website essentials that can significantly boost your SEO ranking? Why should you have separate pages within your website?

In this podcast episode, Alison Pidgeon talks with Austin Kirkland from Brighter Vision about Website and SEO Essentials.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on The Practice of the Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

How would you like to fall into cash this month? Every year, my friends over at Brighter Vision kick off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.

For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main theme – helping you grow your practice and make more money.

Plus, in celebration of the 5th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners. From now until the end of the month, they’re offering new websites for only $49/month for your whole first year plus no setup fees – that’s a savings of over $200!

For more information and to take advantage of this great offer, head on over to

Meet Austin Kirkland

A photo of Austin Kirkland is captured. Austin Kirkland is a Senior Account Executive with Brighter Vision. Austin is featured on the Grow A Group Practice Podcast. He speaks with Alison Pidgeon Vision about Website and SEO Essentials.

Austin Kirkland is a Senior Account Executive with Brighter Vision and has been on the team for 4 years. He primarily consults with prospective clients to learn about their business goals, goes over the services Brighter Vision offers, and covers how Brighter Vision can help potentially grow their practice.

Austin is offering listeners $250 off any Brighter Vision package.

To find out more, email him at Phone him at (303) 223-9809 or alternatively 720-660-2890.

Check out Brighter Vision’s free SEO Playbook and visit the Brighter Vision website.

In This Podcast

  • Professional tips for your group practice website
  • How to build up your SEO ranking
  • How to market in multiple states with one website

Professional tips for your group practice website

Have separate bio pages for each clinician

Having each clinician on your practice be on their page on the practice website is good for multiple reasons:

  • A prospective client can read through each clinician’s bio and decide which clinician is the best fit for them.
  • From a marketing standpoint, having each clinician on their page means that you can market them separately and boost their client conversion.
  • Marketing each clinician on a separate page is also a great way to boost your SEO.

It’s important to make sure that when you have a client actually visiting the website, you want to do everything that you can to make sure they’re going to reach out to you. (Austin Kirkland)

Divide up your website

Instead of having a handful of pages with lots of information, spread your information out across your website and divide it up by dedicating a page to a different topic.

Most importantly [with] having those specialty pages is that it does help with search engine optimization because when a prospective client goes into Google … it is just another avenue to help draw clients to the website, and once they’re there, contact pages will help them … to reach out to you. (Austin Kirkland)

Consider having separate pages for:

  • Each clinician that works in the practice
  • The different services that the practice provides
  • Contact information
  • Landing pages for resources
  • Frequently asked questions

 Give your practice a name

Starting your private practice off under your name is a great way to start because it literally puts your name out there into the counseling world.
Once your practice starts to grow and you hire other clinicians, professionals recommend giving the practice its name to make it stand apart from you. Have a page on the practice website that is dedicated to you and your services as the practice owner.

How to build up your SEO ranking

Open a Google My Business account

This is especially helpful for in-person counseling practices because it will place your practice within Google Maps.

If you have multiple locations, this can further boost your SEO ranking because you can create separate Google My Business accounts for each location.

You can keep the main website for your practice and have different pages for each location if you have more than one physical practice space, as this will help to boost your SEO ranking

How to market in multiple states with one website

Virtual therapy has become the new staple in counseling after the pandemic, and with this change came a shift in marketing strategies as well.

  • Find an address within a certain city that you want to market to.
  • Focus on medium-sized cities.
  • Have separate pages within the website categorized by state, and market for the state through that specific page, which directs any foot traffic from that state to its dedicated landing page.
  • You can have a website per state, but it might be more costly.

From a search engine optimization standpoint that’s not good either because you don’t want to have the same content on multiple pages, so mixing it up a bit is definitely recommended. I understand it does take a little bit of extra time, but we can certainly help aid some of that. (Austin Kirkland)

Useful links mentioned in this episode:

Check out these additional resources:

Meet Alison Pidgeon, Group Practice Owner

An image of Alison Pidgeon is displayed. She is a successful group practice owner and offers private practice consultation for private practice owners to assist in how to grow a group practice. She is the host of Grow A Group Practice Podcast and one of the founders of Group Practice Boss.Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.

Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Transformation From A Private Practice To Group Practice

In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.

Visit Alison’s website, listen to her podcast, or consult with Alison. Email Alison at

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.