Website and Your Customer’s Experience | Branding Series with Sam Carvalho 2 of 5 | PoP 418

Website and customer experience on your website

What are some website best practices? How can you enhance your customer’s experience on your website? Are pop-ups a good idea?

In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about best practices for your website and your customer’s experience on your website.

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Meet Sam

Samantha Carvalho Design

Sam Carvalho is a graphic designer with over five years of experience in both design and marketing.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work.

In This Podcast

Summary

In this podcast episode, Joe Sanok speaks with Samantha Carvalho all about best practices for your website and your customer’s experience on your website.

What are some website best practices?

A lot of people don’t consider white space and many don’t have enough white space on their website. Also, don’t overcrowd your site with images and colors. Make sure everything you’re doing is consistent and clean. That means having a consistent color scheme, with fonts and style.

Avoid cheesy stock images as much as possible and opt for more authentic looking images.

How can you enhance your customer’s experience on your website?

Think about your navigation and how you can make it simple and organized. Make sure your user journey is simple and you are directing them in a simple way. Have your logo linking back to your home page. Make sure there is a minimal amount of ‘clicking’ to get to where you want your customer to click or fill in. Have a visible call to action “button” that’s simple.

Get a family friend to go through your website and watch how they view it.

Are pop-ups a good idea?

Pop-ups don’t go well for mobile. Consider that about 60% of your audience could be using their mobile. You could rather have it as a static option.

 

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Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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