What is Next Level Practice? | PoP 377

What is Next Level Practice? PoP 377
What is Next Level Practice? PoP 377

Are you starting a practice and finding that you don’t have the support you need? Do you want to be part of a community of therapists, receive valuable feedback and have ongoing training? Want to know about how to get access to over 30 e-courses, 300+ members, 20 small groups and live support?

In this podcast episode, Joe Sanok speaks about Next Level Practice, what it entails, how it can benefit you and what you can do today to sign up!

Podcast Sponsor

Next Level Practice is the community for people starting a practice. If you are making less than $60k per year, get the support and guidance you need! You’ll get personal help in small groups, live and recorded webinar training, and feedback to take your practice to the next level!

Join this amazing community by signing up here!

In This Podcast

Summary

In this podcast, Joe Sanok delves a little deeper into Next Level Practice and why it is the best community to join for therapists who are starting a practice!

Three Pillars of Next Level Practice

  1. Education/ongoing information
  2. An authentic community that goes beyond your typical Facebook online community.
  3. Tools of the trade – things that you need for a practice

1. Education / Ongoing Information

You have to think about it as the Netflix of e-courses for private practice, where you’re not going to go through all of them. For example, we have 12 modules about how to blog to rank in Google. We have other ones on the basics of just starting a practice, filing your LLC, naming your practice and getting your website set up. We have other ones on marketing or public speaking, how to take private pay and how to find your ideal client. And so, people will pick one or two of those in a month and say I’m going to binge watch that and take some action, and then they’ll get massive results.

We have all sorts of live events, such as ‘Ask the Experts’. In early June of 2019, we had Clay Cockrell who started www.onlinecounseling.com and we’re going to have Perry from Brighter Vision come to talk about what every single website needs to have. We’ve got tons of other people coming up that have started group practices and people that are talking about marketing. So, you can just pick their brains. We record all of those and put those into the courses as well. You can then go back and watch that library of courses of experts that come in.

I also do some events called What’s Working, where we really just talk about what’s working. With a lot of these live events, people say, ‘Man it’s just way more interactive than I expected it to be. It’s awesome, I get to talk to people all over the nation or the world that are doing this kind of work.’ And we break you up online into small groups of three or four, to have deeper discussions and then report back to the group like what’s working on websites or what’s working in marketing.

2. Authentic Community

We have a private Facebook group, which is a hub of a lot of social activity. But it definitely doesn’t end there. You get assigned to a small group of eight to 10 people, we have small group leaders that are helping those groups form and get more out of them. Those small group leaders are sometimes doing short-term groups.

You also get assigned an accountability partner, this is someone that we think, ‘Hey, this person and you are going to really connect.’ Follow up with them a couple of times a month to just make sure you both stay on track. Because having someone else that’s on this journey with you is so important. Because we’re all learning together, we’re going to the same events together where we’re saying this is what I’m learning, they’re actually giving good advice, it saves you time, instead of having competing discussions and arguments within the Facebook group.

3. Tools of the Trade

Every month we give something away that we believe is more than the cost of your membership. This could be a logo, infographics for Pinterest that you can put your logo on, images for blog posts, organizational tools and paperwork packets. In just the first two months of being in Next Level Practice, you get our full paperwork packet, which we sell for $197 and a free logo, which we usually sell for $400. So, in the first two months, you’re getting over $600 worth of materials!

The Cost

Right now you can have access to all of this at $77 a month – we are looking at raising this rate sometime in the fall or for our next cohort so make sure you get this lowest price locked in. If you want to read more about it click here or if you’re ready to jump right in, click here!

Once You Sign Up

  • You’ll get to a landing page and you’re going to schedule a time to meet with Emily
  • Emily’s then going to work with you to talk about what kind of small group you want, do your onboarding call, make sure that you can get into Teachable to get all the courses, that you’re in the Facebook group and that you’re not having any tech issues.
  • Get assigned to a small group
  • Do a 1-minute introduction video in the Facebook group
  • Meet everyone else from your cohort in the next coming weeks
  • You will receive emails about all our events and you get discounts on a lot of stuff we have to offer

Are you ready?

Read more about Next Level Practice here!

Dive right in to Next Level Practice here!

Useful Links:

Meet Joe Sanok

private practice consultant

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

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Podcast Transcription

This is The Practice of the Practice Podcast with Joe Sanok session number 377.

I’m Joe Sanok, your host and welcome to The Practice of the Practice Podcast. I hope your day, your week, your year is just going awesome. You know, if you’re new to the show, we cover a lot of stuff around private practice. And a lot of it covers basic business things, but it applies mostly to health care practices. But hey, if you don’t have a healthcare practice, just insert whatever kind of business you have, and it most likely is going to apply, except for maybe some of the insurance and mental health stuff we talked about.

It was probably a year and a half, two years ago, we had a meeting with all of the people that are involved with Practice of the Practice. And we were brainstorming, what is it that we keep getting questions about that, we don’t have something that will help people. And at that time, most of what we did was one-on-one consulting, Mastermind Groups, we had Slow Down School, which was this kind of higher end conference that we still do, and then we had the $17 newsletter to help people start a practice. But there was nothing between that newsletter and jumping into major Mastermind Group and consulting. And it was very apparent that we needed some things in there to help people speed up, but at a price point that they could afford.

So, I emailed my list, and I think we had 8000 people or so on the list at that time. And I said, ‘Hey, I would love to jump on some phone calls with people that are starting a practice.’ And this is for any of you that are launching a big idea, to when you’re launching something new, don’t fall in love with your idea. Really talk to your audience, talk to the people that are interested in it, and have them help build it with you so that it fits exactly what they need. So, we sent this email, and maybe you were one of those people who got the email and jumped on the phone with probably 20 different people that have started a practice. And I just asked them three very simple questions:
First, what’s the experience of launching a practice been like for you?
Second, if you were to overcome all those pains and struggles that you just mentioned in regards to launching it and wave a magic wand, what would you love to have had that would have made that easier?
And then third, what would you have paid for something like that?

And I took tons of notes while I was talking to people, typed them up and looked for commonalities. The overall feeling was that there’s just a lot of information out there. Oftentimes people would go on a Facebook group, and they would leave more confused. They throw in what electronic health records should I use? What works for SEO? These people that are weighing in on that in some of these Facebook groups, some of them know what they’re talking about, other ones have no idea what they’re talking about. And so, they felt like they often left even more confused than how they started. They also felt like in regards to money issues, that they just weren’t taught that in grad school – what’s normal for rent, what’s normal for marketing? What’s normal for a website? Just knowing I’m not getting ripped off here or I am? How do you name a practice?

All these little things that, that they were just like, ‘Man, there’s so much that goes into it. I know there are people that have done this, but they’re not all in one spot.’
So then when I asked that second question, what do you wish was out there, it really fell into three different categories. And those three categories are what we based Next Level Practice on. That’s ongoing information, we could just even call that education or learning, whatever you want to call it, just ongoing information. An authentic community that goes beyond your typical Facebook online type of community. And then tools of the trade, things that you need for a practice, how can we help you launch that.
Those are the three pillars of Next Level Practice, and I wanted to walk through that because actually, today, when this is going live, this is going to go live right before we’re launching our next cohort number 9. And right now, Next Level Practice, it’s 77 bucks a month, we’re planning on raising that rate, I think $88 or $99 a month, sometime in the fall for our next cohort. So if you want to get this lowest price locked in, if what I share with you, you’re like ‘You know what, that would actually save me a ton of time’, then I want you to go over to www.practiceofthepractice.com/invite.
Or if you’re in that, where you can read more about it. And if you really want to jump right in, you can just go to www.practiceofthepractice.com/door. And that door is just going to redirect you to PayPal, and then you can get started. And I’ll walk you through all that stuff in this podcast.
So, let’s talk through what the whole education side is. You really want to think about what we offer as being really different than a lot of the consultants that are out there. And there are a lot of those consultants who are some great friends of mine, we collaborate. I want to make sure that I’m not slamming people. But I just want to differentiate that some people offer really cool services like ZynnyMe has Business School Boot Camp, which is incredible. That’s a two-week intensive kind of dive in. Allison Puryear has her Abundance Party, which is awesome.

But we’re different in a number of ways, from those ‘leading other’ supports for people starting and growing a practice, in that our education, our e-courses, we’re making new ones all the time. So, you have to think about it like the Netflix of e-courses for private practice, where you’re not going to go through all of them. Some programs, you get three or four, I’m starting a practice, we’ve got over 30, and each of those has five to 10 modules in it, you just can’t go through all that. And if you do, you’re wasting your time, you should be taking action. So, for example, we have 12 modules about how to blog to rank in Google. We have other ones on the basics of just starting a practice, filing your LLC, naming your practice getting your website set up. Just that basic checklist of what to do. We have other ones on marketing or public speaking, how to take private pay, how to find your ideal client. And so, people will pick one or two of those in a month and say I’m going to binge watch that and take some action, and then they’ll get massive results.

Also, we have all sorts of live events, we have Ask the Experts. In early June of 2019, we had Clay Cockerel who started www.onlinecounseling.com and we’re going to have Perry from Brighter Vision come talk about what every single website needs to have. We’ve got tons of other people coming up that have started group practices and people that are talking about marketing. So, you can just pick their brains. We had Kelly Higdon come in and talk about all sorts of different things with her and then we record all those and put those into the courses as well. So, you can go back and watch that library of courses of experts that come in, I also do some events called What’s Working, where we really just talk about what’s working and breaking up into small groups. With a lot of these live events, people say, ‘Man it’s just way more interactive than I expected it to be. It’s awesome, I get to talk to people all over the nation or the world that are doing this kind of work.’ And we break you up online into small groups of three or four, to have deeper discussions and then report back to the group like what’s working on websites, what’s working in marketing. So, you really get to know people that are invested in growing a private practice, similar to you. Because I don’t know about you, but in Northern Michigan, there are not a lot of therapists that think like me, there’s not a lot of therapists that have this kind of an entrepreneurial bend to them. And to be around other people that are like that is so inspiring, it helps you grow so much faster.

Then we have the community component. Now we have a private Facebook group, which is sort of a hub of a lot of the social activity. But it definitely doesn’t end there. You get assigned to a small group of eight to 10 people, we have small group leaders that are helping those groups form and get more out of them. Those small group leaders are sometimes doing short-term groups. And so, we’ve got ones that are like six weeks about starting a group practice someone, else that wants to have a group going together to talk about social media. And so, the small groups, you can have access to those. And that’s all part of your monthly fee. You get assigned an accountability partner, this is someone that we think, ‘Hey, this person and you are going to really connect.’ Follow up with them a couple of times a month to just make sure you both stay on track. Because having someone else that’s on this journey with you is so important. And that community within the Facebook group, because we’re all learning together, we’re going to the same events together where we’re saying, this is what I’m learning, they’re actually giving good advice, it saves you time, instead of having all these competing discussions and arguments within the Facebook group. It’s people that say, ‘You know what, I’m going to just say, this is my perspective, I’m going to follow what Practice of the Practice is teaching. And the people that come here and do their e-courses, we’re going to all work together to make sure we speed things up rather than have it take so much more time.’

And then the last part is tools of the trade. Every month, we give something away that we believe it’s more than the cost of your membership. And so that could be we give you a logo, infographics for Pinterest that you can put your logo on, images for blog posts, organizational tools, paperwork packets, In just the first two months of being in Next Level Practice, you get our full paperwork packet, which we sell for $200, actually $197 and a free logo, which we usually sell for $400. So, in the first two months, you’re getting over $600, just from that in materials. We really try to make sure that we front load your success. Couple other things we do is each month we have these challenges. An example might be Google My Business challenge. If you haven’t started a Google My Business account is just getting that set up and doing the basics of it. Or if you already have one, it’s asking other people, non-clients to do reviews on your business, it could be colleagues, people you’ve worked with, that can speak to your character. Reviews are a really big deal on Google business. And so, then all those people that do it, we then randomly draw a name and they get refunded their monthly fee.

So we do things that are fun, we have events that are fun, to really specifically help you from that moment that you say you want to launch a private practice. We have people that are about to graduate from grad school, and they’ve signed up for Next Level Practice because they want to get things going so that as soon as they are licensed in their state, they can be full in their practice as much they want. We have other people that they got going and maybe it didn’t go so hot. And they say: ‘Boy, Next Level Practice was able to teach me exactly what I needed to do to be successful.’ We also have people that are starting to grow group practice, they’re adding 1099’s or W2’s. We have support around that as well. There are tons more features other than that, but the bottom line is if you want to start and grow a practice quickly, Next Level Practice is probably for you.

When I think about that $77 per month, and that’s the rate right now that we charge. Even if it goes up, basically, to pay yourself back, you need to have one client that comes once per month, as a result of what you learned in Next Level Practice. We wanted this to be a no brainer. And that’s what people that are in Next Level Practice are telling us. We still have people from the very first cohort that are in it that are leveling up, they’re helping other people. And it’s a no brainer, they say: ‘This $77 a month, the access I get to Joe and Allison and Sam and Sam, and to be able to go through these courses that are new every month, I just can’t keep up with the amount of content. There’s more there than I could ever keep up with.’ We want it to be something that you can be with as long as you need it. So, there’s no ending to it. You know, we don’t love it when people leave after two months after they get their logo and stuff. But hey, if you do, you do. But we see people that often will stick with it. And if after six or seven months, you say: ‘Hey, I’ve grown so fast, I’m ready to level up to a Mastermind Group’, everything above Next Level Practice gets access to Next Level Practice. Whether that’s Allison’s Start a Group Practice Mastermind, any of my Mastermind Groups, one-on-one consulting, all of that still gets access to Next Level Practice. You never have to decide: ‘Oh, am I going to give up Next Level Practice? Am I going to have an extra fee?’ No, you just get that as part of it.

So, this cohort is launching right now. It launches probably by the time you’re done with this podcast. We’re going to launch this so that right from the first listen, from the first download that we’re live. So we are live now if you head on over to www.practiceofthepractice.com/invite, or www.practiceofthepractice.com/door. /Invite is where you can go read more about it. You can watch videos, read testimonials. We have so many people that have had experiences that just helped them grow. I do want to read for you a couple of testimonials here. Just going to pull this up over at www.practiceofthepractice.com/invite.

So over there, you’re going to just see a little bit more about Next Level Practice. But we have this Jordan Klekamp from Atlas Counseling Seattle. She joined in January 2018. She was in the very first cohort. She says: “ “In January 2018, I joined the first cohort of Next Level Practice. I had launched my practice in the spring of 2017 but couldn’t afford private business coaching, so I spent countless hours teaching myself how to run my business. Next Level Practice was exactly what I needed to supercharge my business practices! The webinars, resources, community support, and consultant feedback helped me stay motivated and network more assertively. Thanks to Next Level Practice, my practice has grown from 8-10 clients per week to 16-18 clients per week in just eight weeks!”.

I mean, to double the amount of money you’re bringing in, in just two months. That’s crazy. Or we have Joanne Kim, who has Olive Me Counseling in San Jose, she said: “It’s stinking hard to do this practice building stuff alone, and it’s also stressful when others perceive my growth as a threat to theirs. Next Level Practice provided just what I needed – a space where “coopetition” is the name of the game. My big ideas are welcome and sharpened by other like-spirited therapists who are also hungry for more and ready to work. In just two months, my practice already got much more than what I paid for!! You can’t afford to NOT do it!”

There’s a number of other testimonials over there at www.practiceofthepractice.com/invite. But when people start this, I think what happens often is, there’s this intention that happens, we say: ‘I’m going to grow it.’ How often do we live our life, we’re outside of ourselves, there are triggers that reminds us of something? So, we might see a toy on the ground: ‘Oh, I should clean up my kids’ toys’, or we open the refrigerator and the milk’s almost gone and say: ‘Oh, I should go shopping.’ Most of our life, it’s external triggers that are defining our behavior. When you sign up for something like Next Level Practice those triggers change. You say: ‘I want a successful practice; I want to impact my life differently. I want to impact my clients lives differently and I want to impact my community differently.’ Because when you can do all three of those things, that’s like the secret sauce of a private practice because your life is getting better. And you’re less stressed, your client’s lives are better, so they’re referring more of their friends and family members. And your community says: ‘Without this private practice, oh my gosh, our community would be worse off.’

I think about Kasey Compton who started a private practice four years ago, went from zero to over $5 million in four years! They offer backpacks to every kid in their county and every county they serve, they get backpacks and school supplies and they’ve got clothing banks. They genuinely would be so missed in their communities in Kentucky, if they didn’t exist. That’s what we’re talking about, we’re talking about building practices that the community would say: ‘This cannot fail, failure is not an option because it is helping so many people. It’s helping make an impact here, while also still being good for the person that started, the business owner.’ So that’s what we’re looking for, we’re looking for people that believe that. We don’t want people that are just going to say: ‘Oh, I didn’t go in it for the money’ and have all this money shame or don’t at least acknowledge that money shame and want to work on that. We want people to say: ‘I want to increase my income, I want to increase innovation, I want to increase influence, and I want to increase my impact on the community.’

If you want to do those things we’d love to have you in Next Level Practice, head on over to www.practiceofthepractice.com/invite to read more, if you want to jump right in, our last cohort was our largest cohort ever. I know that this one’s going to be even bigger, head on over to www.practiceofthepractice.com/door and I’ll see you in there.

Once you sign up, what’s going to happen is it’s going to take you to a landing page and you’re going to schedule a time to meet with Emily. Emily’s then going to work with you to talk about what kind of small group you want, going to do your onboarding call with a live person, make sure that you can get into Teachable to get all the courses, that you’re in the Facebook group that you’re not having any tech issues. We just want to make sure from the front end that you’re taken care of. We’re going to find out more about you and then she’s going to assign you to a small group as well. You’re going to do a one-minute video introduction in the Facebook group. We do this to just help you know that you’re in a safe place, to do something maybe you’ve never done. Most people say: ‘I’ve never done a Facebook Live, I’ve never posted a video like this to a bunch of strangers.’ That’s awesome, it’s a great place to learn, it’s a great place to be welcomed. And then in those first couple weeks, we’re going to really help onboard you. We’re going to do a phone call where you come and it’s everyone else from your cohort number 10. We can ask questions, get to know people, leave with some friends, feel really connected, and know how to get the most out of Next Level Practice. And then you’re going to get emails with all of the times we’re meeting, we over communicate because we want to make sure that you know everything that we’re doing. You get discounts on a bunch of our stuff, but you’re going to be off and running with your practice in no time.

So, if that sounds good, head on over to www.practiceofthepractice.com/invite to read more to watch the video or if you’re ready to sign up, go to www.practiceofthepractice.com/door.
We watch it work all the time and we would love to have you in there. Thanks so much for letting me into yours and into your brain. Have an awesome day. Bye.

This podcast is designed to provide accurate authoritative information in regard to the subject matter covered. It’s given with the understanding that neither the hosts, the publisher or the guests are entering legal, accounting, clinical or other professional information. If you need a professional you should find one. Thanks to the band Silence Is Sexy for your intro music. We love it.

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