Are you a group practice owner who is thinking of expanding, but running into obstacles? What aspects of owning a group practice do you need to be aware of? How can you encourage a positive work environment amongst your clinicians?
In this podcast episode, Joe Sanok speaks about what to consider when starting a group practice with Dr. Rachel Needle.
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Meet Dr. Rachel Needle
Dr. Rachel Needle is a Licensed Psychologist and Certified Sex Therapist. She is in private practice, runs a group psychotherapy practice (Whole Health Psychological Center), and has a continuing education provider company with which she provides CEs and certifications to medical and mental health professionals around the world (Advanced Mental Health Training Institute and Modern Sex Therapy Institutes) as well as provides a Ph.D.in Clinical Sexology.
Dr. Needle is a consultant for businesses and Substance Use Disorder treatment centers. She is often interviewed by and quoted in national media outlets. She is Co-Owner of My Private Practice Collective, which provides support and practice building trainings and courses for therapists.
Get in touch via email at firstname.lastname@example.org or call her at 561-379-7207
In This Podcast
- Essentials to consider and have on hand
- A marketing plan to keep clients coming in
- Common mistakes when starting a group practice
- What you can do in your practice to set it apart from others
Essentials to consider and have on hand
- A good way to track expenses and income: a system that allows you to easily navigate how much money is coming in and going out and where it is going.
- Consider putting people in place as well as the processes, delegate and create a team that you can work with and trust who can oversee the work while you focus on other important aspects of the practice. It may not be possible to start this way, but you can build it over time.
- In the business plan, know how much of each type of client you would like to bring in while still making it as profitable as you would like it to be.
A marketing plan to keep clients coming in
Remind yourself that, with everything in life, things are going to ebb and flow, this is the same for the number of incoming clients.
Look at ways to increase exposure and market your practice on a variety of different client bases in order to increase exposure.
Having an office manager for example can aid you in figuring out how much marketing is necessary by observing income as well as client retention and how busy the clinicians are. Your practice can make use of different tools such as Trello and other apps in order to make the business run smoothly.
Time is money, so you need to do what you can in order to save your time in order to save your money.
Common mistakes when starting a group practice
- Not adequately preparing and putting in systems, in the beginning, can have repercussions later on when you want to expand.
- People being scared to spend money. This is naturally a hurdle that many practitioners face, however, the concept of ‘you need money to make money’ is real in this situation, and therefore you should do what you can do when it comes to spending. Putting in the adequate budget now will enable you to work with more later on.
- Not being willing to learn: practitioners ask questions, but they may not want to invest their time or money into a new system or setup.
- Being all over the place: figure out the steps you need to take, write them down, and make sure to work on them intentionally. Figure out what you can give back to your clients to make yourself stand out, what is the benefit of them choosing your practice?
What you can do in your practice to set it apart from others
Set up your practice to have health and retirement benefits for your clinicians to make it a more appealing option for them to come work with you. Paying your clinicians through a salary can be a win-win if you are able to.
Offer certifications and supervision, consultation and make a community out of your practice so that your clinicians feel valued and appreciated, encouraging teamwork and a positive work environment.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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