Q&A was part of Next Level Practice, the most supportive community for therapists starting a private practice. In this video, Joe answers the question based on what to do while waiting for your website to go live.
What do you recommend to do while I wait for my Escrow to come through and the website to be finished?
Start writing like heck! Whenever you can, start writing blog posts so that, when that website is ready to go, you have like 15 blog posts in the can. I would say do some series around your ideal client. You can have, once or twice a week, a blog post going live. Say, for example, you’re helping couples where one person is dealing with anxiety, you could write an article about ‘anxiety in couples’. You could say ‘my husband has anxiety’, ‘my wife has anxiety’, ‘my kids have anxiety’, or ‘five things that help with anxiety’, ‘five natural things that help with anxiety’, ‘eight exercises that help you with anxiety’. Then, you’ll work up a ton of this content so that you can have one or two blog posts go live every single week for like the first two or three months after your website goes live.
Also, I would start to reach out to people and try to schedule a whole bunch of meetings. These will be where you’re going to their office, you’re sitting down, you’re having coffee, you’re getting lunch with them, and you’re really helping people to get to know you. And, you can say, “Once my website is up, we’re going to be going, hopefully by February 15th, or March 1st”, or wherever you’re at in that process.
Joseph R. Sanok, MA, LLP, LPC, NCC
Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .