What’s Next? Series: An interview with Laura Long | GP 78

Why should you always move, even if it is sideways instead of straight ahead? What does it mean to take imperfect action? What are some top tips for marketing a new group practice?

In this podcast episode, Alison Pidgeon speaks with Laura Long about her group practice and going beyond the therapy room.

Meet Laura Long

Laura Long is a Licensed Marriage and Family Therapist based out of Greenville, South Carolina, and the founder of YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass.

Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her signature 8-week online course has successfully graduated over 360 therapists. She also runs small mastermind groups as well as a private online community reserved for her students.

Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners.

Visit her website and connect on Facebook.

Take her FREE, 4-part video e-course and learn how to turn your Psychology Today profile into a client-generating powerhouse!

Your Badass Onboarding System is available for $99-  use coupon code youareabadass

In This Podcast


  • Taking imperfect action
  • Laura Long’s marketing tips
  • Get admin support

Taking imperfect action

Success hardly ever feels like success when you are in it, and doing the work and putting the long hours in. You often only get to experience success at the end of all the hard work.

So, when you are grinding late at night, know that even though it may feel futile, you are building the foundation for your success to sit upon.

As I go through my story, I don’t want it to sound like a linear journey like, “well, this worked out well and I just kept going, and I always knew where the next step was” [because] most of the time I had no clue! I just did it anyway, I call it taking imperfect action: just take the next best step based on the information that you already have. (Laura Long)

Imperfect action means always moving forward with the next best step that is in front of you. If this choice you make does not work out well, then you can pivot and try something new. If it does work out well, then you can celebrate! But keep moving forward.

Do not let setbacks totally stop you from doing what you feel drawn to. Always take action, even if imperfect, because imperfect is better than none at all.

Marketing tips

The transition from being a solo practitioner to starting a group practice … I think that there is a really big mindset shift that is required for that shift. (Laura Long)

  • There is a mindset shift that you need to make from marketing yourself as the solo practitioner to marketing the group practice as something other than you.
  • Set the ego aside: when you are starting a group practice there might be a boost in your ego because you are the creator of this new entity, however, when it comes to marketing, you have to put that ego aside because your face is not the face of the practice.

Your group practice is its own entity outside of you that you are merely helping to bring to fruition.

  • Rethink your website: make it more client-focused. You do not need to market your practice as “your” group practice. Instead, highlight the therapists that are a part of your group practice.

Get admin support

Once you have your group practice running and things are moving fast, do not delay hiring admin support to help you grow your business.

You are the CEO of the group practice, and it is impossible and not sustainable to run the business as the CEO, possibly still see clients in session and answer the phone.

It is important for you to know when you hire out help because it does not mean that you are incapable, it means that you know that you – and the business – is stronger and more resilient with a team that supports it.

Books mentioned in this episode:

Useful Links:

Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.