What’s Next? Series: An Interview with Lisa Mustard | GP 76

Are you looking to start podcasting? What can you learn from someone else’s podcasting journey? Why should you be cautious of download numbers?

In this podcast episode, Alison Pidgeon speaks with Lisa Mustard about her podcasting journey and she shares some tips you can implement.

Meet Lisa Mustard

Lisa is a Licensed Marriage and Family Therapist in South Carolina. She is also a wife to Billy, mama to two daughters, puppy wrangler, lover of health, wellness, and fitness, and personal development junkie.

Lisa started her podcast because she was bored with the traditional modes of continuing education and professional development. She yearned for convenient education that was fun, interesting, inspiring, helpful, and easily accessible anywhere, anytime. And she couldn’t find what she was looking for, so she decided to create it. When Lisa is not podcasting or seeing clients, she is at the gym, on a run or walk, spending time with her family, or wrangling the lovable, yet incorrigible Lulu, our Australian Shepherd/Pitbull puppy.

Visit her website and connect on Facebook, Instagram, and LinkedIn.

Listen to her podcast. Access 1 free NBCC contact hour when you sign up for Lisa’s email newsletter: www.lisamustard.com

In This Podcast

Summary

  • Balancing work
  • How do you find your audience?
  • Lisa’s podcast tips

Balancing work

I’m pretty intentional with my time and how I spend my time. I do podcast stuff certain days of the week and I work full-time, so I do a lot of stuff in the pockets of my days. (Lisa Mustard)

Lisa balances the work that she does by utilizing all the pockets of time in her day. When she is waiting for someone to arrive at a meeting, she may fire off an email for example.

Many people put boundaries in place with social media in an effort to protect their time. Lisa also prefers to stay off of social media to guard her time, energy, and creativity better and has found that it works wonders.

How do you find your audience?

Try not to get caught up in the download numbers of your podcast listens, because it may not accurately define your podcast’s success.

Keep your ideal client – and yourself – in mind when you are gauging how successful or impactful your podcast is in reality.

Becoming caught up in the numbers is a slippery slope to structuring your podcast to suit the numbers instead of structuring your podcast in the way that feels most authentic to you and best serves your ideal client.

Everybody is wondering how do I get my downloads … no, how do you find your audience? How do you find people [that resonate with your message]? That is harder than the downloads. (Lisa Mustard)

Lisa’s podcast tips

  • You do not need to have a sponsor: there are other ways to make money from your podcasts and to connect with people.
  • Go on other people’s podcasts that are within your niche: this not only expands your audience base, but it does contribute to your reach and overall income over time.
  • Be consistent: be consistent in whichever avenue you are using to promote yourself.
  • Do not try to do everything at once because you risk burnout. Take it in small, sizeable pieces and work with these pieces consistently.
  • Go where your ideal client is and spends their time.

Books mentioned in this episode

Useful Links:

Meet Alison Pidgeon

A portrait of Alison Pidgeon is shown. She discusses ways to grow your group practice on this week's episode of Practice of the Practice. Alison is a serial entrepreneur with four businesses, one of which is a 15 clinician group practice. She’s also a mom to three boys, wife, coffee drinker, and loves to travel. She started her practice in 2015 and, four years later, has two locations. With a specialization in women’s issues, the practices have made a positive impact on the community by offering different types of specialties not being offered anywhere else in the area.

Alison has been working with Practice of the Practice since 2016. She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.

Thanks For Listening!

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