What’s Working in Private Practice | December 2018 Monthly Income Report

What's Working in Private Practice | December 2018 Monthly Income Report

Are you wondering what’s working in private practice? Maybe you have big ideas like a podcast, e-course, consulting, or keynotes, if you want to grow your big idea to change the world, Apply for the Big Idea Mastermind.

How to Get to the Next Level of Private Practice

In trying to make money in private practice you have to know what stage you are in, are you:

Private Practice Videos and Highlights

Top Private Practice Stories

Busting Myths About Starting in a Private Practice While Pre-Licensed

In talking with numerous pre- and provisionally-licensed clinicians, I’ve found there are several misconceptions about getting into a private practice while being pre-licensed. These misconceptions inhibit graduates and clinicians from moving forward with getting their practices started, which could help them prevent burnout, be income producing and overall life changing. Or these misconceptions can lead them down other paths that turn out unfulfilling, or toxic to their health and well-being. Here I’m busting the myths, so you can make more informed decisions about your future and career, because I don’t want another pre-licensed clinician to have to suffer unnecessarily.

The 4 Most Important Things I Learned While Starting My Private Practice

Truth be told, I never really considered opening up my own private practice. It was always an interest of mine to work in a private practice setting. But my assumption was always that I would be working at someone else’s group practice. And that is how my professional career started. I was lucky enough to find a very successful group practice where I was able to work as an intern, as well as work as a provisionally licensed counselor.

5 Ways to Market Your Online Counseling Practice

Once you establish your online counseling practice, your next step is to attract new clients through marketing. Fortunately, marketing your online practice is very similar to marketing an in-person practice. Here are some helpful steps to consider as you decide how best to spend your marketing time and dollars.

Private Practice Podcasts

Are You a Happitalist? | PoP 341

In this podcast episode, Joe Sanok speaks with Pete Kirkwood about launching a new podcast and intentional activities you can undertake to living a happier life.


Jaime Masters is an Eventual Millionaire [reverse podcast] | PoP 342

In this reverse podcast episode, Jaime Masters interviews Joe Sanok about all things in private practice, what he teaches and whether you should be a specialist or a generalist.


Nick Usborne Will Teach You Conversational Copywriting | PoP 343

In this episode Joe Sanok speaks with Nick Usborne about writing good copy, merging traditional and conversational copy and how it can benefit you.


Allan Dib Has a One Page Marketing Plan for You | PoP 344

In this episode Joe Sanok speaks with Allan Dib about his bestselling book, The 1 Page Marketing Plan – how you can get more customers, make more money and stand out from the crowd.


Dr. Chloe Carmichael Knows How to Get the Media’s Attention | PoP 345

In this podcast episode, Joe Sanok speaks with Dr. Chloe Carmichael about fostering fruitful media relations, how you can use media coverage to create more content and grow your practice.

Your New Year To Do List | PoP 346

In this podcast episode, Joe Sanok speaks about your New Years to do lists and the little steps you can take towards achieving your goals.



Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2018 Private Practice Income

2017 Private Practice Income: $456,983.53

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week)

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week)

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

December 2018

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $1,003.95

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $6,275.90

Private Practice Paperwork Packet: $315

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


Podcast Sponsorship: $1,572.54

Hiring out my virtual assistant: $1,365.76

Practice of the Practice Consultants: $9,958.99

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $4,462

Million Dollar Practice Mastermind: This is a mastermind group lead by Kasey Compton and myself. To apply and read more click here. $5,238

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $27.76

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $258.01

Start a Group Practice MastermindThis Mastermind Group is limited to 12 people and is focused on the beginning stages of starting a group practice. How do you add a W2? How do you add a 1099? What contracts should you have in a private practice? How to set up systems? Alison Pidgeon teaches about group practice, does Q&A, and also you get hot seats. $4,712.26

Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice.  $10,066.73

Blogging CourseThis is the best 12-part course on how to blog to rank higher in Google for therapists. $0

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $14.70

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $1,425

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

VA Referrals: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $9.51

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $3.15

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $0

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $445

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $700

Psychology Today: It’s a great way to build your practice. $0

Harris Group: Accountant for therapists $0

Practice Solutions: The best billing company for your private practice. $1,140

Gross Total: $50,051.75

Private Practice Expenses

1099 Counselors: $4,052.50

Rent and Utilities: $2,200

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $110

MeetEdgar: $49

Grasshopper: $81

Practice of the Practice Profit Sharing: $0

Upwork: $0

Aweber: $149

Lyft: $9.70

Teachable: $39

Google Suite: $52.73


Zoom: $69.98

Dropbox: $0

Jamendo: $49

Virtual Assistants: $5,182.25

Drinks for the Office: $0 (see my blog post about should I offer drinks in my private practice)

Shipt: $12

Moo: $0

IT Support and Hosting: $95

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $11

Other Consultants: $7,935

TOTAL EXPENSES: $20,735.52

Monthly Income Totals

Gross Income: $50,051.75 –  Expenses: $20,735.52 =  Total Net: +$29,316.23


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC


Joe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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