Why There is No Difference Between Teaching and Marketing with Joe Hudson | MP 104

A photo of Joe Hudson is captured. Joe Hudson is a sought-after executive coach and creator of The Art of Accomplishment. Joe Hudsonn is featured on Practice of the Practice, a therapist podcast.

Is there a difference between marketing and teaching? Why should you look for the “no’s” within a team? What are the different ways to hack transformation?

In this podcast episode, Sam Carvalho speaks about why there is no difference between teaching and marketing with Joe Hudson.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

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Meet Joe Hudson

A photo of Joe Hudson is captured. He is a sought after executive coach and creator of The Art of Accomplishment, an online learning platform for personal development. Joe is featured on Marketing a Practice, a therapist podcast.Joe Hudson is a sought after executive coach and creator of The Art of Accomplishment, an online learning platform for personal development. As a venture capitalist, Joe found that the most rewarding aspect, and the part he was most successful at, was the mentorship and coaching of the leadership of his portfolio companies. This insight moved him to his present role as a coach, business consultant and teacher.

He now coaches 12 CEOs and leaders in prominent companies and runs transformative programs for both individuals and businesses. He is practicing a craft that makes big, lasting, and overwhelmingly positive impacts on the lives of people in his programs and in the companies he works with.

Visit The Art of Accomplishment and listen to the podcast. Connect with them on Facebook, Instagram, and LinkedIn.

FREEBIE: Use coupon code “carvalho” to receive 10% off of Joe’s Connection Course.

In This Podcast

  • Teaching and marketing
  • Share the knowledge
  • Empower your team
  • How to hack transformation
  • Joe’s advice to private practitioners

Teaching and marketing

If I create any marketing that doesn’t have the potential of creating an epiphany for the person or any teaching that doesn’t create an epiphany for the person, why would I do it? I would want to feel great about every cent that I use. (Joe Hudson)

This is the same with any aspect of business, from customer interactions to product development.

Learning how to become a better therapist or a better coach is all about creating a deeper connection between yourself and your customer and your employees.

I would like to get this result but I am unwilling to sacrifice my own connection or the connection to others, then the tool you use becomes better because a huge part of business is the interaction [between] people. (Joe Hudson)

Share the knowledge

If you center your marketing efforts around sharing and educating your audience instead of trying to pull them towards you with offers and deals, it becomes more organic.

You have information that you can teach them to help them move more easily through life, which is instinctively enticing!

It also makes it really fun! What do I want to share with people? What is exciting? What is the thing that I just discovered that I want to share, or what’s the thing I see all these people this week have discovered and how do I share that? (Joe Hudson)

Empower your team

  • Be transparent about your values, the business objective, how success is achieved, and what it looks like for both employees and the business as a whole.
  • All employees need to feel safe expressing their opinions.

It’s safety without trying to control people. It just means I can say what I actually see and that’s an important thing to get those diverse opinions out there. (Joe Hudson)

  • Don’t make decisions for people. Instead, agree on the problem that needs solving, then agree on the criteria of success, and let them figure it out while you provide support.
  • Look for the “no” within the team. Every “no” within the team may have a piece of wisdom in it, so invite them, and discuss them.

How to hack transformation

Do you often have the feeling that you know you should do something, but you still don’t do it?

This is when the intellect gets it, but the body does not get it.

That’s a huge hack [which] is to see what’s the emotional experience that you’re avoiding and to not avoid it. To embrace it, to love it, to give it the attention that it deserves. (Joe Hudson)

Connect your mind and your body to make meaningful changes in your life.

Joe’s advice to private practitioners

You have no excuse not to love yourself.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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