Why Video is a Potent Marketing Tool for your private practice with Nathan Labenz | MP 98

On this marketing podcast, Nathan Labenz talks about why Video is a Potent Marketing Tool for your private practice.

Do you use videos in your marketing efforts? How can you use video to spark an interest in your audience? Can you combine video content to boost readership on your blog posts?

In this podcast episode, Sam Carvalho speaks about why video is a potent marketing tool for your private practice with Nathan Labenz.

Podcast Sponsor: Brighter Vision

An image of Brighter Vision Web Solutions is featured as the sponsor on Faith in Practice Podcast, a therapist podcast. Brighter Vision builds all in one websites for therapists.

When you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.

By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.

But best of all, we’ve worked with them to create a special offer just for Marketing a Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe. 

Meet Nathan Labenz

A photo of Nathan Labenz is captured. He is the CEO of the world's first input-free, automated marketing platform for video, Waymark. Nathan is featured on Marketing a Practice, a therapist podcast.Nathan Labenz is the CEO of the world’s first input-free, automated marketing platform for video. Using cutting-edge marketing tools, the Waymark platform enables businesses of all sizes to optimize their video messaging.

Nathan’s expertise in identifying and resolving roadblocks to corporate success led Waymark to define the “anyone can edit video” space. It is an ideal solution for Enterprise companies concerned with corporate branding and content governance, but also for marketers, salespeople, franchisees, small businesses, and even freelancers who need to create professional video messages.

Visit Waymark and connect on Facebook and LinkedIn.

Use coupon code WAYMARKPOD22 to make and download your own videos for free for the first month.

In This Podcast

  • Why video is the next best tool for marketing
  • Visual content versus reading
  • How to use testimonials as content

Why video is the next best tool for marketing

Video has become the default mode for almost all communication. It’s certainly the increasing default mode for any business communication, and that’s just a function of where people like to spend their time and how they like to engage with content. (Nathan Labenz)

Depending on the age group and location, most people in the United States spend anywhere from six to nine hours a day watching video content, across different devices.

Video is the current form of information processing, from content creators to the audiences that watch them, so this is the best way to connect with people.

You have to meet the audience where they are, you have to make things easy for them to absorb. (Nathan Labenz)

Visual content versus reading

Even though the video format is currently the most prevalent, people do still read, but under certain circumstances.

People are willing to read when they are curious, and when something has their attention, but the best way to get their attention is by video format.

I think people are willing to read when they’re motivated, when something has their attention, when they’re curious, and when they want to find out more, but they’re not necessarily going to read before that. (Nathan Labenz)

Therefore, video marketing is like the hook, a soft introduction, that gets people’s attention to then further read more about you, your practice, or your services.

How to use testimonials as content

  • Written content: take out a few powerful phrases from testimonials from some of your past clients and post them to your website and social media.

Include a link to your full website if you post this to Google My Business.

  • Video content: create a “want to learn more?” video and post some snippets of written testimonies and post that collection as a video on your Google My Business and social media platforms.

Useful links mentioned in this episode:

Check out these additional resources:

Meet Sam Carvalho

A photo of Samantha Carvalho is captured. She is the Chief Marketing Officer and Designer at Practice of the Practice. She is the host of the Marketing A Practice Podcast and helps therapists successfully market and brand their private practices.Sam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.

She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.

Thanks For Listening!

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