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Are you mindful of how you approach your ideal clients? Why must you explain your “why”? How does your content depend on your customers and vice versa?
In this podcast takeover episode, LaToya Smith speaks with Danielle Melton about your community and how to build it and grow it.
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Meet Danielle Melton
In all the work she does, Danielle seeks to empower all working mothers to reimagine how women thrive in motherhood— encouraging them to pursue their goals and passions in both work and life. This is done through her empowering speaking engagements.
She and MOTHERBoard Society have been featured in publications such as Mother.ly, Entrapernista, Yahoo! Medium, and many other media & press outlets.
Visit The MOTHERBoard Society and connect on Facebook, Instagram, and LinkedIn.
In This Podcast
- Be mindful of your verbiage
- Be specific to your community
- Explain your why
Be mindful of your verbiage
When you are trying to connect with your ideal client and grow a community, you must be mindful of how you are expressing your intentions and desires.
[Don’t say], “Oh, please follow me, I would like it and appreciate it, thank you”. No, you have to figure out what your audience needs and how you are of value to them. (Danielle Melton)
Do not ask people to outrightly follow you, because you first need to provide them with value so that they know what services you can provide for them if they choose to become a part of your community.
Be specific to your community
Once you are gathering a following, create content consistently and keep it specific to the needs and desires of your community.
The content that you create and the service that you provide to your audience need to be in balance throughout the growth of your company, because your content, your services, and your ideal audience all work in unison.
Hearing what they’re needing and wanting was really important because, again, [this work] is for the community, and that’s why I created those chapters so that it can be more specific to the community. (Danielle Melton)
Explain your why
Use your vision and passion to drive you.
Take the initiative to reach out to your ideal clients and create a conversation that will include them to connect them with you.
Be able to move forward and not be afraid to take those steps and those leaps … that’s how I’ve built what I have. (Danielle Melton)
Do not be afraid to put out what you are doing to expand your community, and when you explain your “why” really well, you can connect more easily with the people you want to work with.
Useful Links mentioned in this episode:
- Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached,
- Visit The MOTHERBoard Society and connect on Facebook, Instagram, and LinkedIn.
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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