Your Four Step Blueprint for Having a Successful Practice with Zoe Thompson | PoP 659

A photo of Zoe Thompson is captured. Zoe’s 15-year career has been dedicated to connecting with people and supporting them to grow, learn and develop. Zoe Thompson is featured on Practice of the Practice, a therapist podcast.

How do you get past the “roof” of your business? What are the foundations of your practice? Are you positioning your business in your ideal clients’ environment?

In this podcast episode, Joe Sanok speaks about Your Four-Step Blueprint for Having a Successful Practice with Zoe Thompson.

Podcast Sponsor: Therapy Notes

An image of Therapy Notes is captured as the sponsor on the Practice of the Practice Podcast, a therapist podcast. Therapy Notes is the most trusted EHR for Behavioral Health.

Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.

Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.

Meet Zoe Thompson

An image of Zoe Thompson is captured. She is a business consultant, entrepreneur and founder of Build It Brilliant. Zoe is featured on Practice of the Practice, a therapist podcast.

Zoe’s 15-year career has been dedicated to connecting with people and supporting them to grow, learn and develop. A former therapist, Zoe helps other therapists, coaches, and health professionals build brilliant online businesses, supporting and guiding them towards fulfilling their dreams. Through her online consultations, she helps people in the service/helping professions to grow in confidence so they can create a brilliant business that protects their work/life balance and shares their expertise with a wider audience.

Visit the Build it Brilliant website. Connect with Zoe on Facebook, Instagram, Youtube, and LinkedIn.

In This Podcast

  • Foundations and starting with you
  • The environment
  • Business structure
  • The roof
  • Zoe’s advice to private practitioners

Foundations and starting with you

The foundations [is] all about starting with you and saying, “if we’re going to build a successful business then it’s got to be one that works for you. What is it that we need to put into that to make it work?” (Zoe Thompson)

Having a sustainable and successful business is contingent on the business owner’s health and overall wellbeing. A business is not sustainable if it forces someone into burnout.

Structure your business alongside your needs and desires as a person. How can you root the foundations of your business to work in unison with your personal and professional aspirations?

The environment

Each business works with its ideal clients, but it could work better for your business to find clusters of its ideal clients instead of seeking them out as individuals.

Place your business within the environments where your ideal clients are spending their time.

It’s not necessarily about picking a specific person to talk to but more [asking] who these people [are] that you want to help, what is it that they’re struggling with, what keeps them awake at night? (Zoe Thompson)

Business structure

Your business structure is the relationship between the products and services that your company is offering its clients, and how these relate to the foundations of your business.

What are the business values – and your values – and how are they being communicated in the work provided by your company?

The roof

If something is not working in your business, do not treat it as a limit.

Look at the analytics, look at your statistics, consider adjusting the price or changing the name to try to make it work before chucking the idea out entirely.

It is worth five minutes to look at the statistics behind your website, products, and interactions with clients to try to find patterns to straighten or trends to encourage.

Be sure every month to check the numbers of:

  • downloads of pdfs or documents
  • website traffic
  • your conversions from marketing

Zoe’s advice to private practitioners

Things take time to build up a successful practice. Have patience and grace with yourself while you put in the work.

Useful Links mentioned in this episode:

Check out these additional resources:

Meet Joe Sanok

A photo of Joe Sanok is displayed. Joe, private practice consultant, offers helpful advice for group practice owners to grow their private practice. His therapist podcast, Practice of the Practice, offers this advice.

Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.

Thanks For Listening!

Feel free to leave a comment below or share this podcast on social media by clicking on one of the social media links below! Alternatively, leave a review on iTunes and subscribe!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.