You’re Not Stuck, Launch Your Big Idea | Monthly Income Report July 2018

You're Not Stuck, Launch Your Big Idea | Monthly Income Report July 2018

You absolutely are not stuck, you can launch a big idea. That’s my big takeaway from Slow Down School 2018. As 25 of us walked through how to:

  1. Create the design for your ideal life
  2. Optimize your private practice to fit within that lifestlye
  3. Grow a big idea with the extra time from optimizing your private practice

It became clear to me that with the right guidance, people don’t have to be stuck in dead end jobs at a non-profit, they can live a great life, and their private practice can thrive!

This month I took off the first two weeks and worked July 15-19, 22-26, and then worked Slow Down School the last week.

How to Get to the Next Level of Private Practice

In trying to make money in private practice you have to know what stage you are in, are you:

Private Practice Videos and Highlights from July

Top Private Practice Stories

Should You Use Your Own Name in Your Counseling Business Name?

If you know that you just want to do counseling yourself, and you don’t want to ever have a group practice, that you will never do it and you are certain on that, then I’d say just do it as your name. But, there are a lot of reasons why you should have it be a name that’s not just you. If you ever want to move away from being in the chair as much, it’s a lot harder. People want to see you, they want to see the person whose name is on the side. They may pay more for that, but it’s a lot harder to pivot out of that role.

Five Business Development Ideas Within The Scaling Phase of Practice

During the scaling phase there’s a number of things that you need to do, but the first thing is five mindsets that you need to master:

  1. Remove hats
  2. Replace yourself
  3. Automate your marketing
  4. Understand lifetime value of a customer
  5. De-emphasize yourself

Three Business Development Strategies Within the Growth Phase of Private Practice

The growth phase of your practice is from that $40,000 to $100,000 range. There’s three specific things that you need to do so that you can master this phase and move on to the scaling phase:

  1. Your ideal client
  2. Content that attracts them
  3. Networking with people that will bring that ideal client in

Private Practice Podcasts

How to Grow Fast and Leave your Full Time Job with Lindsey Huttner I PoP 309

In this episode, Lindsey Huttner talks about how she started her private practice on the side, three and a half years ago while she was working full time. She then eventually decided to leave her full time job and make her private practice her main focus. With the help of Practice of the Practice worksheet, Lindsey was able to work out how she could work towards her goal of working for herself.

Kim Parker on Having a Part-Time Private Practice and a Full-Time Job I PoP 310

Kim Parker talks about how she is running a part-time practice whilst working a full-time job. She shares her story of how she juggles the two roles and how joining Next Level Practice gave her the support she needs whilst maintaining a positive outlook as she works towards her big goal.

Networking That Is Not Slimy With Theresa Leskowat I PoP 311

In this episode, Joe speaks to Theresa Leskowat about how she is building her business by networking and getting rid of the bad stigmas attached to networking. She also shares some tips on how networking can bring in clients.

Jennifer DiGennaro got Seven Clients in Her First Month I PoP 312

Jennifer DiGennaro elaborates further on how she was able to get seven clients during her first month of practice and how she worked her way up to this point.

When To Leave A Full-Time Job With Patrick Schultz I PoP 313

PatrickSchultz speaks about how he is still currently working towards his dream of being able to move into practice full-time. In four months Patrick has gone from having a handful of clients to now adding clinicians to his practice. This will set him up for being able to leave his full-time job.

Joanne Kim On The Six Steps To Start A Private Practice I PoP 314

Joanne Kim outlines six crucial steps you have to take to start a private practice. She also talks about her journey to starting her own private practice and the dreams she has accomplished.

John Israel aka Mr. Thank You, Wrote Five Thank You Cards A, Day For A Year I PoP 315

John Israel speaks about how and why he wrote 5 thank you cards a day, for a year. Once John found out his ‘why’, he thought about elevating his level of gratitude on the planet and how he would go about doing it. He delves further into his experiences and positive life changing moments which transformed not only his life but those around him too.

Marissa Lawton On Marketing Through Influencers I PoP 316

In this podcast Marissa Lawton lays out a few key rules regarding social media marketing and dispenses some handy tips for marketing through influencers. She also includes a free workbook on content media marketing.

Past Monthly Income Reports

People often ask me why I disclose all this information? To me, I am inspired when other people are open and honest. Then I can learn from how they succeed or fail. My hope is that this helps others to grow in their businesses!

2018 Private Practice Income

2017 Private Practice Income: $456,983.53

2016 Private Practice Income: $323,047.89

2015 Total Private Practice Income $234,969.14 (working 25-30 hours per week) 

2014 Total Private Practice Income $110,736.79 (working 10-15 hours per week) 

2013 Annual Counseling Income: $54,513.97 (January-December 2013)

June 2018

Disclosure: many of the links below are affiliate links that will earn me a commission if you purchase through them, it’s one way that I help support the work I put into the website. Please click on them to help support Practice of the Practice.

Private Practice: This was one of the lowest months ever. I’ve stopped seeing most of my clients to work on more consulting and bigger things. It’s a really odd transition! $378.30

Other counselors: In 2015 we launched the Addictions Treatment: Intensive Recovery Program, which has started to bring in more clients that need additions help. I have four counselors that work for my Traverse City counseling private practice as 1099 contractors and I get a portion of what is brought in. In the past I reported just my portion, but I’m going to be reporting the gross sales that came in. Click the link if you want to add clinicians to your practice with my 1099 contracts: $7,449.60

Private Practice Paperwork Packet: $780

Private Practice Start-Up Packet: This packet is awesome! You get over $700 worth of start-up solutions including my Paperwork Packet, Blog Sprint, best MP3s, a Workbook, and tons more! I quietly launched it recently and it’s starting to take off! $0

Slow Down School: $2,912.70

Consulting: (this sometimes includes building a website as part of the private practice coach session) I do private practice coaching. Usually there are three parts to private practice consulting:

  • Website Evaluation and Tips
  • Consulting: developing a niche within the private practice, building stronger referrals, increasing rates, and launching products to grow income
  • I’m also growing my Consultant-to-Consultants side of my consulting (say that 10x fast!)
  • Project management software and call recording
  • This includes some speaking and events


Podcast/Slow Down School Sponsorship: $1,572.54

Hiring out my virtual assistant: $2,324.52

Speaking: $1,000

Practice of the Practice Consultants: $4,041.99

Next Level Mastermind Group: Aimed at people above $70k that are scaling, adding clinicians, looking to save time and increase money, and have big ideas we have just a couple spots left and it includes Slow Down School, click here to apply: $12,572.28

Million Dollar Practice Mastermind: This is a mastermind group lead by Kasey Compton and myself. To apply and read more click here. $0

E-books these sales are down since I started giving my book away for free, click here to get Practice of the Practice: A start-up Guide to Launching a private practice for free, instead of spending $9.99:  $34.27

One Year Private Practice Plan: This is the weekly newsletter that walks people through exactly what they need to do when starting a private practice. I dropped the price from $149 annually to $17 as a one time fee $372.83

Next Level Practice: This is the premier supportive community that combines webinars, community, and practical tools to help start a practice.  $8,967

Passive Income Sources

Aweber: This is the service I use to create emails, manage lists, and create follow-up emails where they can be in order for the person. It’s super cool! $65.10

BlueHost Referrals: If you are setting up a website, this is the best hosting because of their customer service and the ability to have unlimited websites hosted! $750

Cupla Media: They have these great videos to help you promote your business. Use code “thanksjoe” to get a ton off. $0

Jeff Gunther’s SEO Course: $0

Amazon Affiliate Referrals: If you are buying something on Amazon, it’d be great if you clicked the link. I get a small commission without you having to pay anything more: $27.08

NameCheap is who I use to purchase my URLs, they are so easy to work with when you’re setting up a website!: $0

Google Ads: $4.21

LegalZoom: Legal Zoom is a great way to file your PLLC or LLC paperwork and all other legal forms: $0

SwiftFile: I just started using them instead of LegalZoom, they’re cheaper and way better with customer service! $495

Grasshopper: This is the amazing virtual phone system I use, rather than an expensive land line system. I have the $12/month one and it is awesome. At least check them out and watch some videos. $1,300

Psychology Today: It’s a great way to build your practice. $0

Harris Group: Accountant for therapists $0

Practice Solutions: The best billing company for your private practice. $966.62

Gross Total: $47,853.48

Private Practice Expenses

1099 Counselors: $4,685.50

Slow Down School: $3,827.23

Massage and Yoga at Slow Down School: $905

Snacks, Swag and Drinks for Slow Down School: $1,100.90

Slow Down School Wine Tasting: $238.26

Postage: $13.40

Rent and Utilities: $2,200

Marketing FB+YouTube+Twitter: $0

Charter Internet/website: $110

MeetEdgar: $49

Grasshopper: $81

Practice of the Practice Profit Sharing: $0

Upwork: $46.55

Libsyn: $35

Zoom: $154.99

Dropbox: $0

Jamendo: $49

Virtual Assistants: $5,784

Drinks for the Office: $75 (see my blog post about should I offer drinks in my private practice)

Shipt: $12

IT Support and Hosting: $95

Family Health Insurance: $603.36

QuickBooks + Harris Group CPA: $174

Other Consultants: $2,425.20


Monthly Income Totals

Gross Income: $47,853.48 –  Expenses: $22,664.39 =  Total Net: +$25,189.09


Let’s do some consulting.

CLICK HERE to discover more about my private practice consulting. 

Some of the numbers from Google Ads, Amazon, NameCheap, and my e-books will not be paid until they reach a certain amount or 60-90 days after the sale.  

 Joseph R. Sanok, MA, LLP, LPC, NCC

joe-sanok-private-practice-consultant-headshot-smaller-versionJoe Sanok is an ambitious results expert. He is a private practice business consultant and counselor that helps small businesses and counselors in private practice to increase revenue and have more fun! He helps owners with website design, vision, growth, and using their time to create income through being a private practice consultant. Joe was frustrated with his lack of business and marketing skills when he left graduate school. He loved helping people through counseling, but felt that often people couldn’t find him. Over the past few years he has grown his skills, income, and ability to lead others, while still maintaining an active private practice in Traverse City, MI. To link to Joe’s Google+ .

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